We are looking for an experienced Head of Marketing, to take ownership of our marketing strategy, continue to build our market presence and turn our expertise, customer successes and strategic partnerships into a consistent engine for growth.
You'll work as part of the Ziipline leadership team and alongside our founding team to turn GTM strategy into action. Deciding where we focus, what we say and how we show up, ensuring marketing contributes to Ziipline's commercial goals. We're looking for someone who can think creatively and strategically and execute across: multi-channel campaigns, content development, event activation, elevating customer stories and continually improving how Ziipline goes to market.
Marketing Strategy & Planning
- Own and develop Ziipline's marketing strategy and annual marketing plan
- Work closely with the Co-Founders and Head of Growth & Partnerships to align marketing activity with company growth priorities
- Turn our industry, technology and partnership strategies into clear GTM campaigns
- Establish and own the Ziipline marketing budget and measures of success, including ROI across a blend of marketing activity
Brand, Content & Communications
- Own and be a guardian of Ziipline's brand, positioning and messaging (internally and externally)
- Build a consistent content engine across LinkedIn and the Ziipline website
- Work with customers, clients and the team to turn our expertise into compelling market-facing content
- Identify and develop customer success stories, case studies and proof points, and get them amplified across the relevant channels
- Ensure Ziipline has a distinctive and consistent voice in the market, and is seen as an industry thought leader
Campaigns & Pipeline
- Build and execute integrated campaigns aligned to Ziipline's priority industries, propositions and technology partnerships
- Partner closely with the Ziipline commercial team to turn campaign activity into qualified pipeline
- Track and report on campaign-influenced pipeline and ROI
Events & Partnerships
- Own the strategy and execution of Ziipline's events programme, built around clear target accounts, audiences and commercial outcomes
- Bring our technology partnerships to life through joint partner events and content, maximising the value of these before, during and after they happen
- Support major partner and industry moments where Ziipline needs a strong market presence
- Annual Leave (25 days baseline) which increases with length of service
- 4 Volunteering Days with Team Ziipline every year, plus an additional day to use for a cause of your choice
- Comprehensive private healthcare including dental and optical care
- Cycle-to-Work Scheme and Electric Vehicle Scheme
- Nursery Salary Sacrifice Scheme
- 4% matched pension contributions, increasing with length of service plus
- Annual training and learning days and personal development budget
- A growing community of Ziipline culture clubs including: Run Club, Spin Club, Reformer Pilates Club, Book Club, Cinema Club and many more...
We're looking for someone who combines strategic and creative thinking with a strong bias for execution. You'll ideally have:Strong B2B marketing experience, ideally within SaaS, technology, consulting or professional services5+ years experience owning a marketing strategy rather than simply delivering against oneA track record of building and executing campaigns that contribute to pipeline and revenueA commercial mindset and an interest in understanding what actually drives growthExcellent written communication and storytelling skillsStrong experience across content, digital, events and campaign marketingThe ability to turn technical or complex propositions into clear, compelling messagesStrong organisation and prioritisation skills, with the ability to manage multiple workstreamsConfidence working directly with founders and senior leadershipExperience managing or mentoring junior team members
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