At a Glance
- Tasks: Drive user growth for our dog training app through innovative marketing strategies and campaigns.
- Company: Join Zigzag, the top-rated app for dog training, backed by Purina.
- Benefits: Enjoy competitive salary, hybrid work, generous holiday, and a dog-friendly office.
- Other info: Flexible arrangements and a commitment to diversity and inclusion.
- Why this job: Make a real impact in the pet care industry while working with a passionate team.
- Qualifications: 2+ years in paid acquisition, love for dogs, and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Zigzag is the #1 app for dog training & life skills, helping pups and their pawrents build a lifelong bond. Our mission is to prevent behavioural issues or abandonment by making puppy training accessible and enjoyable for everyone. We’ve been featured as Apple’s App of the Day and shortlisted for multiple industry awards. Backed by a major global petcare organisation (Purina), we’re a growing product-led company with big ambitions and a close-knit team.
With ambitious plans to scale across multiple international markets, this is a high-impact opportunity for a hands-on user acquisition expert. You’ll work closely with our Marketing Lead to shape acquisition strategy, scale our paid channels globally, and build a strong experimentation approach to drive meaningful growth. This is a key role within our award-winning growth marketing team, with full ownership of paid user acquisition performance.
What you’ll be doing:
- Work closely with our Marketing Lead to devise and execute compelling user growth strategies.
- Own and scale paid acquisition campaigns across Google UAC, Google Search, Apple Search Ads, Meta, TikTok, and emerging channels.
- Successfully deploy a 7-figure performance marketing budget.
- Take responsibility for paid performance: CAC efficiency, and contribution to overall user growth.
- Sustainably scale our puppy owner audience across the US, UK and Europe, collaborating with cross-functional teams to ensure a seamless end-to-end user experience.
- Build and run structured experimentation programmes (A/B tests, creative testing, landing page optimisation, and incrementality testing).
- Deeply understand our core target audience to successfully create engaging and original content for key channels.
- Identify, source, and manage influencer and creator partnerships to support scalable acquisition.
- Evaluate performance against our core KPIs and identify opportunities for optimisation.
- Monitor, analyse, and report on performance across channels, identifying actionable insights and optimisation opportunities.
- Partner with cross-functional teams (e.g. analytics, CRM) to align on attribution frameworks, MMP measurement, audience strategy.
- Share recommendations on best practices for tracking and attribution, particularly within the app ecosystem.
- Continuously refine channel mix and strategy based on performance data, market trends, and experimentation outcomes.
You are:
- 2+ years experience with proven expertise in paid acquisition across Meta, Google, Apple Search Ads, TikTok, mDSPs and similar.
- A genuine passion for dogs and our mission - even better if you’re a proud puppy parent.
- Experience in mobile app growth preferable.
- Hands-on experience with mobile attribution and analytics tools such as AppsFlyer, Adjust or similar.
- Strong understanding of ASO and App Store / Play Store growth levers on ASA.
- Expertise managing international accounts across multiple markets.
- Deep familiarity with experimentation-led growth and performance optimisation.
- Strong analytical skills, with experience working with cohort analysis, funnel performance, and key growth metrics, using analytical tools (e.g. Lightdash, Mixpanel or similar).
- Experience working with OKRs and North Star metrics to drive decision-making.
- A continuous learning mindset and drive to stay ahead of industry trends.
- Someone with a bias for action and confidence to move quickly in reaction to an increasingly competitive market.
What we offer:
- Competitive salary pending on experience & interview performance, reviewed annually.
- Annual 10% bonus, increasing with tenure.
- Referral bonus.
- Hybrid working (UK-based) with 1-2 days per week in our London Victoria office.
- Flexible working arrangements.
- Work from abroad for up to 2 weeks per year.
- 25 days holiday (increasing to 27), plus your birthday off.
- Summer hours - early finish on Fridays during the months of July and August.
- Dog-friendly office.
- 4 weeks paternity leave.
- 12 weeks maternity leave.
- Summer party.
- LinkedIn Learning access.
- £1,000 annual learning budget.
- 4 giving back days per year.
- 1 paid volunteering day per year.
We’re happy to discuss flexible arrangements and reasonable adjustments throughout the hiring process.
About us:
Equal opportunity runs through every aspect of Zigzag. We’re building a workplace where a diverse mix of people can do their best work and be their authentic selves. Our values guide how we work every day: User-led, data-informed; Own your patch; Paw-sitive collaboration.
Senior Performance Marketing Manager - Global Mobile App Growth employer: Zigzag Dog Training | B Corp
Zigzag is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are empowered to take ownership of their projects and contribute to meaningful growth in the petcare industry. With competitive salaries, generous benefits including flexible working arrangements, and a strong focus on professional development through a substantial learning budget, Zigzag offers a unique opportunity for passionate individuals to thrive in a dynamic environment while making a positive impact on the lives of dogs and their owners.
Contact Details:
Zigzag Dog Training | B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager - Global Mobile App Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This will help you stand out during interviews and give hiring managers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Zigzag’s mission and values. Be ready to discuss how your experience aligns with their goals, especially in user acquisition and growth strategies. Tailoring your answers will show you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of our team and understand the importance of direct engagement.
We think you need these skills to ace Senior Performance Marketing Manager - Global Mobile App Growth
Some tips for your application 🫡
Show Your Passion for Dogs:We want to see your love for dogs shine through in your application! Share any personal experiences or stories that highlight your connection to our mission of making puppy training accessible and enjoyable.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who can hit the ground running, so show us how you fit the bill!
Highlight Your Data Skills:Since this role is all about performance marketing, don’t forget to showcase your analytical skills. Mention any tools you’ve used and how you’ve turned data into actionable insights in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Zigzag Dog Training | B Corp
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Zigzag is looking for someone who can demonstrate a strong understanding of CAC efficiency and user growth, so be ready to discuss how you've optimised performance in the past.
✨Show Your Passion for Dogs
Zigzag's mission revolves around helping dogs and their owners. If you're a proud puppy parent or have a genuine love for dogs, share that enthusiasm during the interview. It’ll show that you align with their values and are genuinely invested in their mission.
✨Be Ready to Discuss Experimentation
Since this role involves building and running structured experimentation programmes, come prepared to talk about your experience with A/B testing and optimisation strategies. Highlight any successful experiments you've conducted and the insights gained from them.
✨Understand the Market Landscape
Familiarise yourself with the competitive landscape of mobile app growth, especially in the pet care sector. Be ready to discuss trends, challenges, and opportunities in the market, as well as how you would approach scaling Zigzag’s user acquisition across different international markets.
