At a Glance
- Tasks: Drive user growth through innovative marketing strategies and manage paid acquisition campaigns.
- Company: Join Zigzag, the top app for dog training, backed by Purina.
- Benefits: Competitive salary, annual bonus, flexible working, and a dog-friendly office.
- Other info: Enjoy a dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the pet care industry while working with a passionate team.
- Qualifications: 2+ years in paid acquisition, strong analytical skills, and a love for dogs.
The predicted salary is between 50000 - 60000 £ per year.
Zigzag is the #1 app for dog training & life skills, helping pups and their pawrents build a lifelong bond. Our mission is to prevent behavioural issues or abandonment by making puppy training accessible and enjoyable for everyone. We’ve been featured as Apple’s App of the Day and shortlisted for multiple industry awards. Backed by a major global petcare organisation (Purina), we’re a growing product-led company with big ambitions and a close-knit team.
With ambitious plans to scale across multiple international markets, this is a high-impact opportunity for a hands-on user acquisition expert. You’ll work closely with our Marketing Lead to shape acquisition strategy, scale our paid channels globally, and build a strong experimentation approach to drive meaningful growth. This is a key role within our award-winning growth marketing team, with full ownership of paid user acquisition performance.
What you’ll be doing:
- Work closely with our Marketing Lead to devise and execute compelling user growth strategies.
- Own and scale paid acquisition campaigns across Google UAC, Google Search, Apple Search Ads, Meta, TikTok, and emerging channels.
- Successfully deploy a 7-figure performance marketing budget.
- Take responsibility for paid performance: CAC efficiency, and contribution to overall user growth.
- Sustainably scale our puppy owner audience across the US, UK and Europe, collaborating with cross-functional teams to ensure a seamless end-to-end user experience.
- Build and run structured experimentation programmes (A/B tests, creative testing, landing page optimisation, and incrementality testing).
- Deeply understand our core target audience to successfully create engaging and original content for key channels.
- Identify, source, and manage influencer and creator partnerships to support scalable acquisition.
- Evaluate performance against our core KPIs and identify opportunities for optimisation.
- Monitor, analyse, and report on performance across channels, identifying actionable insights and optimisation opportunities.
- Partner with cross-functional teams (e.g. analytics, CRM) to align on attribution frameworks, MMP measurement, audience strategy.
- Share recommendations on best practices for tracking and attribution, particularly within the app ecosystem.
- Continuously refine channel mix and strategy based on performance data, market trends, and experimentation outcomes.
You are:
- 2+ years experience with proven expertise in paid acquisition across Meta, Google, Apple Search Ads, TikTok, mDSPs and similar.
- A genuine passion for dogs and our mission - even better if you’re a proud puppy parent.
- Experience in mobile app growth preferable.
- Hands-on experience with mobile attribution and analytics tools such as AppsFlyer, Adjust or similar.
- Strong understanding of ASO and App Store / Play Store growth levers on ASA.
- Expertise managing international accounts across multiple markets.
- Deep familiarity with experimentation-led growth and performance optimisation.
- Strong analytical skills, with experience working with cohort analysis, funnel performance, and key growth metrics, using analytical tools (e.g. Lightdash, Mixpanel or similar).
- Experience working with OKRs and North Star metrics to drive decision-making.
- A continuous learning mindset and drive to stay ahead of industry trends.
- Someone with a bias for action and confidence to move quickly in reaction to an increasingly competitive market.
What we offer:
- Competitive salary pending on experience & interview performance, reviewed annually.
- Annual 10% bonus, increasing with tenure.
- Referral bonus.
- Hybrid working (UK-based) with 1-2 days per week in our London Victoria office.
- Flexible working arrangements.
- Work from abroad for up to 2 weeks per year.
- 25 days holiday (increasing to 27), plus your birthday off.
- Summer hours - early finish on Fridays during the months of July and August.
- Dog-friendly office.
- 4 weeks paternity leave.
- 12 weeks maternity leave.
- Summer party.
- LinkedIn Learning access.
- £1,000 annual learning budget.
- 4 giving back days per year.
- 1 paid volunteering day per year.
We’re happy to discuss flexible arrangements and reasonable adjustments throughout the hiring process.
About us:
Equal opportunity runs through every aspect of Zigzag. We’re building a workplace where a diverse mix of people can do their best work and be their authentic selves. Our values guide how we work every day: User-led, data-informed; Own your patch; Paw-sitive collaboration.
Performance Marketing Manager employer: Zigzag Dog Training | B Corp
Zigzag is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are empowered to take ownership of their roles and contribute to meaningful growth in the petcare industry. With competitive salaries, generous benefits including flexible working arrangements, and a strong focus on professional development through a substantial learning budget, Zigzag offers a unique opportunity for passionate individuals to thrive in a dynamic environment while making a positive impact on the lives of dogs and their owners.
Contact Details:
Zigzag Dog Training | B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Get to know Zigzag and its mission! Before your interview, dive into their app and understand how it helps dog owners. This will show your genuine interest and help you connect with the team.
✨Tip Number 2
Prepare some killer questions for your interview. Think about what you want to know regarding their growth strategies or how they measure success. This shows you're not just there to answer questions but are genuinely interested in contributing.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used analytics to drive user acquisition in the past. Bring examples of campaigns you've run and the results you achieved – numbers speak volumes!
✨Tip Number 4
Don’t forget to highlight your passion for dogs! If you're a proud puppy parent, share your experiences. It’ll resonate with the team and show that you align with their mission to improve dog training.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Show Your Passion for Dogs:We want to see your love for dogs shine through in your application! Share any personal experiences or stories that highlight your connection to our mission of making puppy training accessible and enjoyable.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who can hit the ground running, so show us how you fit the bill!
Highlight Your Data Skills:Since this role is all about performance marketing, don’t forget to showcase your analytical skills. Mention any tools you’ve used and how you’ve leveraged data to drive growth in previous roles. We love a numbers-driven approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Zigzag Dog Training | B Corp
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, ROI, and conversion rates. Be ready to discuss how you've optimised campaigns in the past using data-driven insights.
✨Show Your Passion for Dogs
Zigzag is all about helping dogs and their owners. If you're a proud puppy parent or have a genuine love for dogs, share that! It’ll show your alignment with their mission and make you a more relatable candidate.
✨Prepare for Experimentation Questions
Since this role involves A/B testing and experimentation, be prepared to talk about your experience with these methods. Have examples ready of how you've used testing to drive growth and what outcomes you achieved.
✨Familiarise Yourself with Their Channels
Zigzag uses various platforms for user acquisition. Make sure you know the ins and outs of Google UAC, Meta, TikTok, and Apple Search Ads. Discuss any relevant experience you have with these channels and how you can leverage them for Zigzag's growth.
