At a Glance
- Tasks: Lead and optimise paid media strategies for large-scale B2B campaigns.
- Company: Dynamic agency focused on performance marketing with a collaborative team.
- Benefits: Competitive salary, bonuses, wellness days, and fun monthly socials.
- Other info: Enjoy a flexible work environment with excellent career growth opportunities.
- Why this job: Make a real impact in performance marketing while developing your leadership skills.
- Qualifications: Experience in B2B media campaigns and strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
We’re on the look out for a Performance Lead who can deliver against paid media strategies for large scale B2B campaigns.
You’ll be responsible for end-to-end campaign management from planning, running and reporting back insights.
Ideally you’ll have experience in running demand generation strategies with large budgets across multiple regions and languages.
You will be a natural leader who is able to bring together performance insights to inform optimisations.
You’ll work closely with the Performance Director and Growth Team to ensure we’re prioritising the right things that will impact performance. Reporting to: Performance Director.
Key Responsibilities
- Lead the performance optimisations across our key client accounts, giving direction to the Growth Team into paid media optimisations that will accelerate performance
- You’ll be working across a variety of channels including Google Ads, Microsoft Ads, Meta, You Tube and Linked In
- Working with the Performance Director to deliver insights into campaign performance and recommendations through monthly presentations to clients
- Develop campaign briefs for the Growth Team to ensure high standards of execution are followed
- Leading internal teams to ensure timely delivery of campaigns
- Lead testing and experimentation, using insight to fuel testing agendas and present results to internal teams and clients
- Be a knowledge base for all things paid media, with a focus on how strategies can contribute to pipeline performance
- Be responsible for the quality of output across all campaigns under your control
Essential Skills / Experience
- You’ll need to have strong communication and presentation skills
- Solid understanding and experience in optimising media campaigns based on full funnel reporting for B2B (from platform conversions through to revenue and all of the stages in-between)
- Hands on experience planning and running multiple paid campaigns
- Channel experience mainly in Google Ads and Linked In Ads
- Strong quality control expertise
- Driven mindset, flexibility and a get-stuck-in approach
- Effectively manage time
- Ability to form working relationships within internal teams
- Critical thinker and problem-solving skills
- Project management skills
Benefits
- Salary range – £35k- £45k
- 10% annual bonus paid as 2.5% per quarter if targets are hit.
- 5% pension contribution
- 4pm finish on Friday’s
- Paid hobby membership up to value of £50 p. mo
- Monthly 1-1 Coaching Sessions
- 25 days + bank holidays
- 4 wellness day per year (1x per quarter)
- Monthly social where we go out and have fun
- Mac Book Pro or other laptop
- Birthday day off
- Client networking events
- Summer party
- #J-18808-Ljbffr
Performance Lead employer: Ziggy | Revenue-First Demand Gen Agency
At Ziggy, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our team enjoys the benefits of working in a fast-paced environment focused on innovation and growth, with ample opportunities for professional development and career advancement. Located in a vibrant area, we offer a unique chance to make a significant impact in the B2B and SaaS sectors while working alongside passionate professionals dedicated to achieving outstanding results.
Contact Details:
Ziggy | Revenue-First Demand Gen Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ziggy | Revenue-First Demand Gen Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ziggy | Revenue-First Demand Gen Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ziggy | Revenue-First Demand Gen Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ziggy | Revenue-First Demand Gen Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ziggy | Revenue-First Demand Gen Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ziggy | Revenue-First Demand Gen Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ziggy | Revenue-First Demand Gen Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ziggy | Revenue-First Demand Gen Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ziggy | Revenue-First Demand Gen Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ziggy | Revenue-First Demand Gen Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
