Overview
In this VP role you will lead the NYC media sales and Brand Licensing efforts, guiding an elite team to grow partnerships, unlock new revenue models, and mentor talent. You will oversee a multi-million-dollar Brand Licensing division and drive monetization across CNET Group brands, including CNET, Mashable, PCMag, Lifehacker, and ZDNet. Collaborate with yield, product ops, labs, affiliate, and marketing to craft bespoke solutions for enterprise clients. Maintain a Salesforce-driven pipeline and deliver sustained year-over-year growth.
Pay / Benefits
- comprehensive health, dental, and vision coverage
- life and disability benefits
- FSAs
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off and Volunteer Time Off
Responsibilities
- Oversee growth of the Brand Licensing division and media portfolio to capture new market share
- Drive the sales organization to close premium, enterprise-level partnerships with a high-HHI audience
- Identify and scale non-traditional revenue streams to diversify the commercial business
- Mentor and develop the sales team to expand strategic capabilities and client relationships
- Partner with internal teams (yield, product ops, testing labs, affiliate, marketing) to build bespoke solutions for premium clients
- Maintain a meticulous Salesforce pipeline with data-driven forecasting and growth
Key requirements
- 7+ years of digital media experience
- 5+ years of direct sales leadership experience
- Proven track record in building new revenue streams or diversification (brand licensing, IP monetization, commerce, or affiliate models)
- Based in Greater New York City area and able to work in NYC office
- Bachelor’s Degree or higher in a related field
- strong leadership and team mentorship
- ability to manage high-level client relationships (agencies and Fortune 100 brands)
- strategic thinking and collaboration
- Salesforce
- data fluency/forecasting
- market analysis
Vice President, Media & Brand Licensing employer: Ziff Davis
Ziff Davis is an exceptional employer that fosters a dynamic and collaborative work environment, particularly for the Sr. Associate, Strategy & Growth role within the Tech & Shopping division. Employees benefit from competitive salaries, comprehensive health and wellness packages, and a strong commitment to work-life balance, alongside ample opportunities for professional growth through mentorship and educational support. With a focus on diversity, equity, and inclusion, Ziff Davis empowers its team members to thrive both personally and professionally while making a meaningful impact in the digital media landscape.
