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For Companies At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join Vipre Security Group, a leader in cybersecurity solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to manage exciting events and projects.
- Why this job: Make a real difference in cybersecurity while enhancing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication, and analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Overview
The Opportunity: Vipre Security Group is seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. You will drive local brand presence and translate global cybersecurity strategies into high-impact regional campaigns, bridging the gap between digital strategy and sales execution to support Vipre as the partner of choice in a competitive landscape.
Responsibilities
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Partner with regional sales teams to ensure marketing initiatives align with local targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget, track ROI, and report on the commercial impact of activities.
- Content Localisation: Liaise with the global content team to produce and distribute marketing collateral tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to execute email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both to-partner and through-partner marketing to strengthen the channel ecosystem.
- Partner Enablement: Manage VIPRE’s PRM system and partner portals to ensure resellers have tools to scale.
Qualifications
- Proven Field Experience: Significant experience in B2B marketing, ideally in cybersecurity or SaaS.
- Communication Excellence: Strong written and verbal skills with the ability to influence diverse audiences.
- Analytical Mindset: Ability to analyse market trends and campaign performance data to drive decisions.
- Strategic & Creative Thinking: Ability to develop innovative campaigns with a long-term strategic focus.
- Technical Proficiency: Hands-on experience with CRM (Salesforce), Marketing Automation (Pardot), and PRM tools.
- Project Management: Excellent organisational skills with the ability to manage multiple complex projects and events.
- Sales Acumen: Deep understanding of the sales lifecycle and a customer-centric mindset.
- Adaptability: Flexible and able to pivot in response to changing market conditions.
Field Marketer UK in Stoke-on-Trent employer: Ziff Davis
Contact Detail:
Ziff Davis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketer UK in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Field Marketing role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is your chance to demonstrate your strategic and creative thinking, so make it pop and let your personality shine through!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Bring fresh ideas to the table and show them you’re ready to drive brand awareness in the UK market.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience in B2B marketing and your understanding of the sales lifecycle – it’ll make you stand out!
We think you need these skills to ace Field Marketer UK in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketer role. Highlight your B2B marketing experience, especially in cybersecurity or SaaS, and showcase any relevant campaigns you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. Don’t forget to mention your experience with CRM and marketing automation tools!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've analysed market trends or campaign performance to inform your strategies. This will show us you have the analytical mindset we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ziff Davis
✨Know Your Market
Before the interview, dive deep into the UK cybersecurity landscape. Understand the key players, market trends, and challenges. This will not only show your enthusiasm but also help you align your experience with what Vipre Security Group is looking for.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially in B2B or SaaS. Be ready to discuss how you developed these campaigns, the strategies you employed, and the measurable outcomes. This will demonstrate your analytical mindset and strategic thinking.
✨Align with Sales Goals
Familiarise yourself with how marketing aligns with sales in the cybersecurity sector. Be prepared to discuss how you’ve partnered with sales teams in the past to ensure marketing initiatives meet local targets. This shows you understand the importance of collaboration in driving results.
✨Be Ready to Discuss Tools
Since technical proficiency is key, brush up on your knowledge of CRM systems like Salesforce and marketing automation tools like Pardot. Be ready to share your hands-on experiences with these tools and how they’ve helped you execute successful campaigns.