Overview
In this role you drive profitable paid media monetization for affiliate and e-commerce, acting as a trader-like performance marketer across Meta Ads, Google/YouTube, ChatGPT ads, and Taboola. You’ll lead an arbitrage engine, optimize budgets, and run data-driven alignment with Editorial, SEO, and Product teams to maximize ROI. You’ll use AI-assisted creative workflows and advanced analytics to scale high-margin revenue while communicating insights to senior stakeholders. This remote role centers EST hours and peak-event monitoring.
Pay / Benefits
- comprehensive medical, dental, and vision coverage
- life and disability benefits
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off and paid holidays
- fitness reimbursement and wellness programs
Responsibilities
- Own and scale the Affiliate & e-commerce paid campaigns across Meta Ads, Google Ads/YouTube, ChatGPT ads, and Taboola for profitable monetization
- Manage complex budgets, automated bidding, and scaling plans to preserve positive unit economics (CPA, EPC, ROAS)
- Design rigorous A/B tests across creatives, messages, landing pages, audiences, and placements
- Leverage AI-driven creative production to iterate high-converting ad variants
- Utilize Amazon Associates and Creator portals to optimize traffic and commissions
- Coordinate with affiliate networks (Impact, Partnerize, Rakuten, CJ Affiliate, Skimlinks) to monitor performance and partners
- Build financial models and pivot tables in Excel to analyze campaign economics and affiliate revenue
- Use Looker/Tableau for daily performance tracking and profitability visualization
- Analyze full-funnel web analytics (GA4, internal BI) to understand user behavior beyond clicks
- Oversee pixel, server-side events, conversion tracking, and multi-touch attribution with engineering
- Lead weekly/monthly data alignment meetings with Editorial, SEO, and Product teams
- Create executive reports and pitches (Google Slides/PowerPoint) translating data for leadership
- Mentor colleagues on practical AI workflows and prompt engineering to boost efficiency
Key requirements
- Advanced mastery of Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and Taboola
- Strong Excel skills (financial modeling, dynamic pivots, scenario analysis)
- Deep understanding of affiliate economics (EPC, CVR, RPV, revenue share, Amazon portals) and tracking networks (Impact, Partnerize, Rakuten, CJ)
- Direct experience with LLMs and prompt engineering to automate marketing workflows
- Excellent written and spoken English with ability to present data to C-suite and cross-functional teams
- Availability to work EST hours and monitor bids during peak shopping events
- Analytical mindset
- Strategic communication
- Cross-functional collaboration
- Excel financial modeling
- GA4 web analytics
- Looker/Tableau
Senior Paid Campaigns Specialist (Commerce & Affiliate Media) employer: Ziff Davis
Ziff Davis is an exceptional employer that fosters a dynamic and collaborative work environment, particularly for the Sr. Associate, Strategy & Growth role within the Tech & Shopping division. Employees benefit from competitive salaries, comprehensive health and wellness packages, and a strong commitment to work-life balance, alongside ample opportunities for professional growth through mentorship and educational support. With a focus on diversity, equity, and inclusion, Ziff Davis empowers its team members to thrive both personally and professionally while making a meaningful impact in the digital media landscape.
