At a Glance
- Tasks: Lead media and brand licensing strategies to drive revenue growth in NYC.
- Company: Join CNET Group, the world's largest tech publisher with a dynamic culture.
- Benefits: Enjoy competitive salary, health benefits, flexible time off, and wellness programs.
- Other info: Collaborative workplace focused on professional growth and employee recognition.
- Why this job: Make a real impact in a high-performance environment with top-tier clients.
- Qualifications: 7+ years in digital media and proven sales leadership experience required.
The predicted salary is between 63000 - 77000 £ per year.
The Opportunity:
CNET Group is seeking an elite, heavy-hitting Vice President of Media & Brand Licensing to spearhead revenue growth, strategic innovation, and talent development specifically within the New York City market. As the world’s largest technology publisher portfolio, CNET Group commands a premier, high-HHI (Household Income) audience of active buyers making large, high-consideration purchases. In this pure leadership role, you will be responsible for guiding a team of elite sellers to scale partnerships, drive aggressive new business, and unlock next-generation revenue models.
In addition to a high growth media portfolio, you will also oversee a multi-million-dollar Brand Licensing division, which enables enterprise brands to leverage the prestigious accolades won through our rigorous, lab-based product testing. Simultaneously, you will champion the media monetization strategy across our powerhouse portfolio—including CNET, Mashable, PCMag, Lifehacker, and ZDNET—reaching over 100 million unique visitors monthly. Our clients are Fortune 100 leaders like Microsoft, Google, Nvidia, and Amazon who rely on our unmatched scale and affluent audience to move the needle.
Key Responsibilities:
- Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio, with a relentless focus on capturing new market share.
- Drive the media sales organization to aggressively pursue and close new business, leveraging our high-HHI audience profile to win premium, enterprise-level partnerships.
- Identify, build, and scale brand-new, non-traditional revenue streams to future-proof and diversify CNET Group's commercial business.
- Act as a dedicated mentor and "Favorite Colleague," actively coaching your team of sellers to expand their strategic capabilities and deepen agency/brand relationships.
- Partner with internal yield, product operations, testing labs, affiliate, and marketing teams to build bespoke, problem-solving commercial solutions for premium clients.
- Maintain a meticulous Salesforce pipeline, leveraging deep data fluency to deliver precise forecasting and consistent year-over-year growth.
Who You Are:
- You are firmly entrenched in the New York market with deep, existing relationships across major media agencies and Fortune 100 brand-direct clients.
- You have a proven track record of shifting teams from "account management" to aggressive "new business hunting," while simultaneously keeping an eye out for net-new monetization opportunities.
- You understand the immense commercial value of editorial trust and know how to help brands turn lab-backed accolades and awards into powerful marketing tools.
- You lead through strategic guidance and action, fostering a high-performance culture grounded in respect, kindness, and professional growth.
Job Qualifications:
- 7+ years of digital media experience preferred, with 5+ years of direct sales leadership experience.
- Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent.
- Demonstrated experience in building new revenue streams or driving business diversification (e.g., brand licensing, IP monetization, commerce, or affiliate models).
- Must be based in the Greater New York City area with the ability to work in our NYC office via our hybrid model and attend local client/agency meetings.
- Bachelor’s Degree or further education in a related field.
About CNET Group:
CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in-depth reporting. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.
Our Benefits:
- CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
- Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
- We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.
- We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
- We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then CNET Group is the place for you.
Compensation Range: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The salary compensation for this role is $200,000 to $250,000 plus commission.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
Vice President, Media & Brand Licensing in Lincoln employer: Ziff Davis
Ziff Davis is an excellent employer, offering a dynamic work environment in Stoke-on-Trent where innovation and collaboration thrive. With a strong focus on employee growth, we provide comprehensive training and development opportunities, alongside a competitive salary and robust benefits package that ensures our team members feel valued and supported in their roles. Join us to be part of a forward-thinking company that prioritises your professional journey while making a meaningful impact in the cybersecurity field.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Media & Brand Licensing in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ziff Davis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ziff Davis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ziff Davis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ziff Davis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Media & Brand Licensing in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ziff Davis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ziff Davis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ziff Davis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ziff Davis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ziff Davis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ziff Davis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
