At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join Vipre Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salary, health benefits, and a focus on work-life balance.
- Other info: Collaborative culture with opportunities for professional growth and recognition.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication skills, and analytical mindset required.
The predicted salary is between 39000 - 44000 £ per year.
The Opportunity
At Vipre Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both 'to-partner' and 'through-partner' marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think 'outside the box' to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About Vipre Security Group
VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.
Our Benefits
Vipre Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programmes and recognition awards. If you are seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Vipre Security Group is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is £39,000 - £44,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
Field Marketer UK employer: Ziff Davis, LLC
At Vipre Security Group, we pride ourselves on being an exceptional employer that champions a dynamic and collaborative work culture. Our commitment to employee growth is evident through robust professional development opportunities, mentorship programmes, and a strong focus on work-life balance, ensuring that every team member feels valued and empowered to succeed. Located in the heart of the UK, our team enjoys competitive salaries, health-focused benefits, and the chance to make a meaningful impact in the rapidly evolving cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing campaigns and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Field Marketer UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketer role. Highlight your experience in B2B marketing, especially in cybersecurity or SaaS, and show how your skills align with the job description.
Showcase Your Creativity:We want to see your innovative side! Include examples of past campaigns you've executed that demonstrate your strategic and creative thinking. This is your chance to stand out!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate strong communication skills, so make sure your writing reflects that.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Ziff Davis, LLC
✨Know Your Market
Before the interview, dive deep into the UK cybersecurity landscape. Understand the key players, market trends, and what makes VIPRE stand out. This knowledge will help you demonstrate your commercial mindset and show how you can contribute to their regional strategy.
✨Showcase Your Event Management Skills
Prepare examples of past events you've managed, focusing on your role in planning and execution. Highlight any successful trade shows or corporate events that drove brand awareness and generated leads. This will illustrate your hands-on experience and project management capabilities.
✨Align with Sales Goals
Be ready to discuss how your marketing initiatives have previously aligned with sales targets. Share specific instances where your campaigns directly supported sales efforts, showcasing your understanding of the sales lifecycle and customer-centric approach.
✨Demonstrate Analytical Thinking
Bring data to the table! Prepare to talk about how you've analysed campaign performance and market trends in the past. Discuss how these insights informed your strategic decisions, proving that you have the analytical mindset they’re looking for.
