Digital Marketing Manager

Overview
We are seeking a dynamic and experienced Digital Marketing Manager to lead our online marketing strategies and initiatives. The ideal candidate will possess strong management skills, a solid understanding of digital marketing tools, and the ability to develop innovative campaigns that drive brand awareness and business growth. This role offers an exciting opportunity to oversee multiple channels, optimise digital presence, and contribute to organisational success through strategic planning and execution.

Duties

• Develop, implement, and oversee comprehensive digital marketing strategies aligned with organisational goals.
• Manage and optimise SEO efforts to improve website visibility and search engine rankings.
• Plan, execute, and monitor paid advertising campaigns across platforms such as Google Ads and social media channels.
• Lead content creation including copywriting for websites, email marketing, social media posts, and other digital assets.
• Utilise WordPress for website management, updates, and content publishing.
• Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports for stakeholders.
• Coordinate social media management across multiple platforms to enhance engagement and brand presence.
• Oversee email marketing campaigns, ensuring targeted messaging and high engagement rates.
• Manage project timelines, budgets, and resources efficiently using project management tools.
• Lead a team of marketing professionals; provide mentorship and foster a collaborative environment.
• Collaborate with sales teams on B2B marketing initiatives to generate leads and strengthen client relationships.
• Ensure all digital activities comply with organisational policies and industry standards.

Skills

• Proven management experience with strong leadership qualities.
• Expertise in SEO optimisation techniques and best practices.
• Proficiency in project management with excellent organisational skills.
• Advanced knowledge of Adobe Photoshop for content creation.
• Experience working with WordPress content management system.
• Skilled in managing Google Ads campaigns with proven results.
• Strong analysis skills using Google Analytics to interpret data insights effectively.
• Excellent copywriting abilities tailored for various digital formats.
• Competent in social media management across platforms such as LinkedIn, Facebook, Twitter, and Instagram.
• Proficient in Microsoft Excel, PowerPoint, and Office suite for reporting and presentations.
• Familiarity with email marketing platforms like Mailchimp or similar tools.
• Understanding of B2B marketing strategies to target corporate clients effectively.
• Effective communication skills in English; capable of conveying complex ideas clearly.
• Knowledge of IT systems relevant to digital marketing operations.
• Strong time management skills to handle multiple projects simultaneously while meeting deadlines. This role is ideal for a proactive professional passionate about driving innovative digital campaigns that make a measurable impact on organisational growth while fostering a collaborative team environment.

Job Types: Full-time, Permanent

Pay: From £13.00 per hour

Expected hours: 20 – 50 per week

Benefits:

• On-site parking
• Store discount

Work Location: In person