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- Tasks: Lead marketing strategies across EMEA, executing impactful campaigns and driving lead generation.
- Company: Zetron is a global leader in command & control systems, enhancing safety for communities worldwide.
- Benefits: Enjoy hybrid work flexibility, competitive pay, 25 days holiday, and a supportive team culture.
- Why this job: Make a real impact while crafting compelling narratives and engaging diverse audiences.
- Qualifications: A degree in Marketing or related field preferred; experience and mindset are key.
- Other info: Join a forward-thinking team where your ideas shape global brand strategy.
The predicted salary is between 28800 - 48000 £ per year.
For over 40 years, Zetron (a Codan company) has delivered interoperable command & control systems. Zetron is headquartered in Redmond, WA, USA, with centres of engineering excellence in Victoria, BC, Canada, and Brisbane, QLD, Australia & United Kingdom. Zetron currently has over 50,000 console positions, hundreds of established partners and value-added resellers, and coverage in more than 100 countries and 7 continents. Zetron is an established global leader in connecting communications centres with field operations, personnel, and constituents. Our products make a real difference, they get police, fire and ambulance services to the scene of an incident, and they assist with keeping the power on, the trains running, and airports operating. Our customers rely on our systems to be available every minute of every day to help keep their staff and the public safe.
What Will You Be Doing?
- Reporting to VP of Marketing, you will lead the development and execution of marketing strategies across the EMEA region to grow Zetron's reach, engagement, and sales.
- Working with the corporate marketing team, and cross-functionally with sales, product, and other business units, you will be the key regional voice that localises and activates integrated campaigns that resonate.
- Planning and executing high-impact field marketing campaigns tailored specifically to EMEA markets, aligned with regional business goals.
- Localising global messaging, assets, and content to ensure cultural and market relevance across diverse regional audiences.
- Driving lead generation, tracking, and conversion initiatives in close collaboration with sales teams, leveraging our CRM for performance measurement.
- Managing and maintaining digital and web content across Zetron's localised web properties, ensuring brand consistency and user engagement.
- Supporting efforts across branding, social media, advertising, and sales enablement to strengthen market presence and demand generation.
- Demonstrated experience in B2B and/or B2G marketing, with the ability to design, execute, and measure high-performing lead generation strategies for complex or technical solutions.
- Proficiency in CRM, marketing automation, video content creation tools, Adobe Creative Suite, and basic website content management using WordPress or similar platforms.
About You
We are looking for a strategic thinker and creative powerhouse to join our team—someone who brings fresh ideas, global perspective, and the drive to make a real impact. You are not just a marketer—you are a storyteller who understands how to distil complex technical offerings into clear, compelling narratives that resonate across channels, cultures, and markets. You know how to craft experiences that engage audiences and elevate brand presence, whether through digital content, campaigns, or strategic communications.
In this role, you will thrive if you are energized by dynamic environments and excited by the opportunity to build and influence brand strategy on a global scale. You understand the nuances of local markets, and you are able to strike the right balance between global consistency and local relevance.
We are looking for someone who is self-motivated, proactive, and comfortable working independently—yet thrives in team and cross-functional collaboration. You will be joining a forward-thinking team where your ideas and contributions will help shape the way we connect with audiences around the world.
A degree in Marketing, Communications, Business or a related field is highly preferred, but not required if you bring the right experience and mindset. Candidates must already have the right to work in the UK and be able to obtain the necessary security clearances, including Non-Police Personnel Vetting (NPPV) checks.
Why Join Us?
- Exciting Projects: Contribute to impactful initiatives that make a difference in communities.
- Collaborative Team: Be part of a supportive and engaged global team.
- Hybrid Flexibility: Enjoy a balance of remote and on-site working from Hull, UK.
- Professional Growth: Expand your skills and stay ahead of industry trends.
Benefits:
Located in Hull our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and a can-do attitude for what they do. Zetron embodies the values of those who work here, embraces diversity, and offers a comfortable and casual atmosphere where people work hard and feel a part of the organisation.
At Zetron, we not only create and stand behind products that help save lives, but our employees are also offered a competitive compensation and benefits package, including:
- Single Private Medical Cover (with the option to select family cover at an additional cost)
- 25 days paid holiday (includes 3 company nominated days) plus public holidays, with the option to buy/sell up to 5 days
- 4 x basic salary life assurance cover
- A Group Pension Plan with fantastic employer contributions
- A selection of tax efficient flexible benefits to suit your individual needs.
Field Marketing Manager employer: Zetron
Contact Detail:
Zetron Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with Zetron's products and services. Understanding their command and control systems will help you articulate how your marketing strategies can enhance their reach and engagement in the EMEA region.
✨Tip Number 2
Network with professionals in the telecommunications and marketing sectors. Attend industry events or webinars to connect with individuals who may have insights into Zetron's culture and expectations, which can give you an edge during interviews.
✨Tip Number 3
Showcase your understanding of local markets in your discussions. Be prepared to discuss specific examples of how you've successfully localised marketing campaigns in the past, as this aligns closely with the role's requirements.
✨Tip Number 4
Demonstrate your proficiency with relevant tools and platforms. Be ready to discuss your experience with CRM systems, marketing automation, and content creation tools, as these are essential for the Field Marketing Manager position.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B or B2G environments. Emphasise your ability to execute high-impact campaigns and your familiarity with CRM and marketing automation tools.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your marketing journey. Explain how your skills align with Zetron's mission and the specific requirements of the Field Marketing Manager role. Be sure to mention your understanding of local markets and your strategic thinking.
Showcase Your Creativity: Include examples of past marketing campaigns you've led or contributed to. Highlight any innovative strategies you implemented that resulted in successful lead generation or brand engagement, especially in diverse cultural contexts.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at Zetron
✨Understand the Company and Its Products
Before your interview, take the time to research Zetron and its product offerings. Familiarise yourself with their command and control systems and how they impact emergency services. This knowledge will help you articulate how your skills can contribute to their mission.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing campaigns, especially those that involved B2B or B2G strategies. Highlight specific examples where you successfully drove lead generation and how you measured the performance of those campaigns.
✨Demonstrate Cultural Awareness
Since the role involves localising global messaging for diverse audiences, be ready to discuss how you approach cultural nuances in marketing. Share examples of how you've tailored content to resonate with different markets in the past.
✨Prepare Questions for the Interviewers
Having insightful questions ready shows your genuine interest in the role and the company. Ask about their current marketing strategies, team dynamics, or how they measure success in their campaigns. This will also give you a better understanding of what to expect if you join their team.
