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- Tasks: Lead a team to drive growth for consumer banking products using data-driven strategies.
- Company: Join Zeta, a cutting-edge banking tech company transforming the future of finance.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and collaboration.
- Why this job: Be at the forefront of innovation in fintech, making a real impact on customer experiences.
- Qualifications: 10+ years in growth hacking, with leadership experience in fintech or consumer products.
- Other info: Zeta values diversity and encourages applicants from all backgrounds to apply.
The predicted salary is between 72000 - 108000 £ per year.
About Zeta
Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015.
Our flagship processing platform – Zeta Tachyon – is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.
Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.
Zeta has over 1700+ employees – with over 70% roles in R&D – across locations in the US , EMEA , and Asia . We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.
Learn more @ , careers.zeta.tech , Linkedin , Twitter
About the role
As a Senior Director, Product Growth Hacking, you will report into our CEO, and lead a team of Growth focused Product Managers, Designers and Analysts working alongside rockstar engineers, leveraging data-driven strategies, experimental marketing initiatives, and scalable growth solutions to accelerate Acquistion, Revenue, Engagement and Retention for consumer-focused deposit and lending products.
Responsibilities
- Strategy – Determine the highest-priority KPIs that we can and should improve
- Measurement – Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement
- Analysis – Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users
- Ideation – Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs
- Rapid Experimentation – Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies.
- UX and Copy – Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion
- Business Development – Lead partnership initiatives with relevant BD partners to foster growth
- Leadership – Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output
Skills
- In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms
- Ability to interpret complex data sets and derive actionable insights
- Expertise in growth hacking methodologies, frameworks, and tools, with a proven track record of delivering measurable growth outcomes.
- Deep understanding of consumer behavior, segmentation, and customer journeys.
- Experience designing and conducting A/B tests, multivariate tests, and other experimental approaches.
- In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development
- Keen eye for design and aesthetics
- Excellent UX and copywriting skills
- Excellent written and verbal communication skills
- Experience in conducting user research
- Meticulous in program management processes
Experience & Qualifications
- 10+ years in Growth Hacking / Growth Marketing on a consumer product, with at least 3–5 years in a leadership capacity, preferably at a fintech
- Software engineering/technical background
Equal Opportunity
- Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
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Senior Director Product, Growth Hacking employer: Zeta
Contact Detail:
Zeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director Product, Growth Hacking
✨Tip Number 1
Familiarize yourself with the latest trends in growth hacking and product management, especially within the fintech space. Understanding how Zeta's competitors are leveraging data-driven strategies can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your experience with specific analytics tools mentioned in the job description, like Mixpanel or Amplitude. Be prepared to discuss how you've used these platforms to drive growth and improve KPIs in your previous roles.
✨Tip Number 3
Prepare examples of successful A/B tests or growth experiments you've led. Highlight the impact these had on user acquisition, retention, or revenue, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Network with current or former employees of Zeta on platforms like LinkedIn. Gaining insights into the company culture and expectations can help you tailor your approach and demonstrate your genuine interest in the role.
We think you need these skills to ace Senior Director Product, Growth Hacking
Some tips for your application 🫡
Understand the Company: Dive deep into Zeta's mission, products, and recent developments. Familiarize yourself with their flagship platform, Zeta Tachyon, and understand how they are transforming the banking experience.
Tailor Your Resume: Highlight your relevant experience in growth hacking and product management. Emphasize your leadership roles and any measurable outcomes you've achieved in previous positions, especially in fintech or consumer products.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for growth hacking and your understanding of consumer behavior. Mention specific strategies you have implemented in the past that align with Zeta's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analytics platforms to drive growth. Discuss your experience with A/B testing and how you've derived actionable insights from complex data sets.
How to prepare for a job interview at Zeta
✨Understand the Growth Hacking Landscape
Make sure you have a solid grasp of growth hacking methodologies and frameworks. Be prepared to discuss specific strategies you've implemented in the past that led to measurable growth outcomes.
✨Showcase Your Analytical Skills
Since the role involves leveraging data-driven strategies, be ready to demonstrate your proficiency with product analytics platforms like Mixpanel or Amplitude. Discuss how you've used data to inform decisions and improve KPIs.
✨Prepare for Behavioral Analysis Discussions
Expect questions about user segmentation and behavioral analysis. Have examples ready that illustrate how you've uncovered actionable insights to acquire and retain users effectively.
✨Highlight Your Leadership Experience
As a Senior Director, you'll be leading a team. Share your experiences in mentoring and optimizing team efficiency, and be prepared to discuss how you foster collaboration among product managers, designers, and analysts.
