At a Glance
- Tasks: Lead media activation and drive account growth in targeted digital advertising.
- Company: Zeta Global, an AI-powered marketing cloud revolutionising customer engagement.
- Benefits: Hybrid work model, excellent medical coverage, and employee stock purchase plan.
- Other info: Opportunity to grow and manage a London-based AdOps team in a high-growth environment.
- Why this job: Join a dynamic team at the forefront of programmatic advertising and make a real impact.
- Qualifications: 8+ years in programmatic advertising with strong people management and analytical skills.
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Vice President, Programmatic Activation (Europe) role is at the forefront of Zeta’s media activation business. In this high-impact role, you will combine ad operations oversight, presales media guidance, and people management to drive account growth in highly targeted digital advertising programs. Based in London (or the surrounding area), you will lead Zeta's growing media operations across EMEA, with an initial focus on the UK and Western European markets. You will be directly responsible for managing media campaigns in the UK, while overseeing the French country lead as your direct report. You will also serve as the go-to partner for UK sales and planning leadership, approving media plans, pricing, and campaign recommendations for new business. As the business expands, you will be empowered to grow and manage your London-based AdOps team.
CORE RESPONSIBILITIES
- Programmatic Campaign Management
- Media Ownership: Take full responsibility for UK media campaigns, delivering strong performance, managing margins, and supporting account management teams with QBRs and insights as needed.
- Account Growth: Partner with sales to identify upsell opportunities to drive incremental budgets and secure renewals.
- Technical Solutions: Troubleshoot, and debug complex ongoing activities related to tracking, ad serving, and trading/optimization issues.
- International Collaboration: Coordinate and support media initiatives across EMEA to ensure cross-border alignment, serving as an escalation resource for your France-based trading manager.
- Commercial Pricing: Set or approve media rates for all programmatic offerings submitted by the Presales Planning team.
- Strategic Input: Partner with sales and account leadership to provide technical and strategic input on new business pitches and media plans to ensure proposals are setup for success.
- People Management
- Team Guidance: Oversee and support the France media lead and his/her Paris-based AdOps team.
- UK Team Management: Onboard and manage a London-based AdOps team in response to high-growth business needs.
- Campaign Excellence & Analytics
- Media KPIs: Own performance across your team's campaign portfolio by ensuring programmatic best practices are followed and timely optimizations are made to achieve client KPIs.
- Operational Guardrails: Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking.
- Advanced Analysis: Partner with Analytics and Client Success teams to prepare deep post-campaign reports for Tier 1 clients.
DESIRED SKILLS & EXPERIENCE
- Experience: 8+ years’ experience in programmatic advertising within Trading, AdOps, or Account Management functions, with a proven track record in people management and media optimization.
- Presales Acumen: Demonstrated experience contributing to presales strategies, media plan pricing, and commercial proposals.
- Technical Expertise: Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD, preferred) along with solid optimization expertise across supply, audience, bidding, and attribution factors.
- Client Skills: Proven ability to represent your organization as a credible subject matter expert whenever client-facing media support is required.
- Analytical Mindset: Strong analytic skills, including a high level of comfort with Excel and data-driven decision-making.
- Soft Skills: Outstanding business writing, communication, and presentation skills, paired with the ability to manage multiple complex projects in an accelerated environment.
- Languages: Fluent English is mandatory.
BENEFITS & PERKS
- Hybrid work model
- Excellent medical coverage
- Employee Stock Purchase Plan
Vice President, Media Activation employer: Zeta Global
Zeta is an exceptional employer that fosters a vibrant work culture in the heart of London, offering employees the chance to thrive in the fast-paced world of programmatic advertising. With a strong emphasis on professional growth, Zeta provides comprehensive benefits including excellent medical, dental, and vision coverage, ensuring that team members feel valued and supported. The collaborative environment encourages innovation and allows for meaningful contributions to client success, making it an ideal place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Media Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zeta Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zeta Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zeta Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zeta Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Media Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zeta Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zeta Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zeta Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zeta Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zeta Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zeta Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
