At a Glance
- Tasks: Lead strategic consulting for top-tier clients, driving innovative marketing solutions and optimising customer engagement.
- Company: Join Zeta Global, a cutting-edge AI-powered marketing cloud transforming the industry.
- Benefits: Enjoy excellent medical coverage, a supportive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to inclusion and personal growth.
- Why this job: Make a real impact by helping brands connect with customers through data-driven strategies.
- Qualifications: 8+ years in CRM or consulting, with strong analytical and strategic skills.
The predicted salary is between 90000 - 120000 £ per year.
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
The Role: Zeta Global is seeking an experienced, senior director-level Marketing Strategist to join our Strategic Consulting group. This is a key role, providing insight and guidance to mid- to C-Level executives across their business including brand, marketing strategies, and operations. Our Strategic Consultants take an innovative approach to help marketers individualise and optimise outcomes to power business growth at scale. We focus on unlocking customer insights, uncovering cross-channel activation use cases, and pursuing growth everywhere our clients’ customers are—finding meaningful connections with their audiences to maximise impact and ROI.
The ideal candidate will bring a unique blend of proven omni-channel marketing expertise, loyalty programmes, analytical problem solving and strategic consulting experience, together with the ability to drive action and outcomes. This position has a leadership role with the client in connecting data insight and activation to business application and performance.
A day in the life…
- Identifying opportunities and offering omni-channel strategic solutions to the client; focused on improving ROI, rooted in data, insight and expertise with a focus on driving the desired business objectives and customer behaviours.
- Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives that mature their digital maturity across marketing and advertising technology.
- Drive client presentations and deliverables; working with the account, analytics, creative and operations teams.
- Develop and evolve client loyalty programmes from inception through optimisation.
- New business development—bring strategy to life within proposals and pitches to new clients and existing client upsell.
- With 365 days generating end to end contributions towards a client portfolio you own and manage, delivering measurable improvements in client engagement and retention and contributing to at least one upsell or new business pitch.
The Ideal candidate will have…
- Passion for driving results, ensuring client satisfaction, and securing competitive wins.
- Self-starter with ability to think strategically and respond tactically.
- Ability to work in fast-paced, deadline-oriented, growing public company with high expectations.
- Excellent written and verbal communication skills.
- Excellent organisational, goal setting, analytical and planning skills.
- Ability to develop, implement and manage key strategic initiatives.
- Strong work standards, impeccable integrity and ethics.
- Experience with a mix of verticals especially retail, travel & hospitality, telco, finserv.
- Both client-side and agency-side experience a plus.
Requirements:
- 8+ years of CRM experience either in industry or management consulting, leading engagements on growth and customer experience.
- Previous experience in consulting, agency strategy or client leadership role is preferred.
- Solid understanding of key experience design tools such as journey mapping, service design blueprints and roadmaps.
BENEFITS & PERKS
- Excellent medical, dental, and vision coverage.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another.
Senior Director, Strategy Consulting employer: Zeta Global
Zeta Global is an exceptional employer, offering a dynamic work environment in the heart of New York City where innovation meets collaboration. With a strong commitment to employee growth, Zeta provides comprehensive benefits including excellent medical coverage and fosters a culture of diversity and inclusion, ensuring every team member feels valued and empowered to contribute their unique perspectives. As a leader in AI-powered marketing solutions, employees have the opportunity to work with cutting-edge technology and engage with high-profile clients, making a meaningful impact on their marketing strategies and business outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Strategy Consulting
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Zeta Global. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by diving deep into Zeta's services and recent projects. Show us you know your stuff and can bring fresh ideas to the table. Tailor your examples to highlight your omni-channel marketing expertise!
✨Tip Number 3
Don’t just wait for job openings—create your own opportunities! If you see a gap in Zeta’s offerings or a potential new strategy, pitch it! We love innovative thinkers who can drive results.
✨Tip Number 4
Apply through our website for a smoother process. It shows you’re serious about joining us at Zeta Global. Plus, it helps us keep track of your application better!
We think you need these skills to ace Senior Director, Strategy Consulting
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Director, Strategy Consulting. Highlight your experience in omni-channel marketing and strategic consulting, as well as any relevant achievements that showcase your ability to drive results.
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in marketing strategy. Use it to connect your past experiences with the responsibilities outlined in the job description, showing how you can bring value to Zeta Global.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, be sure to include examples of how you've used analytics to inform your strategies. This will demonstrate your ability to connect insights to business outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Zeta Global
✨Know Your Stuff
Before the interview, dive deep into Zeta Global's services and their AI-powered marketing platform. Understand how they leverage consumer signals and what makes their approach unique. This knowledge will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples from your past where you've successfully developed and implemented omni-channel marketing strategies. Highlight your analytical problem-solving skills and how you've driven results for clients, as this role demands a strong strategic focus.
✨Engage with Questions
Come armed with insightful questions that demonstrate your interest in Zeta Global's vision and operations. Ask about their approach to client engagement or how they measure success in their marketing strategies. This shows you're not just interested in the role, but also in the company's future.
✨Demonstrate Leadership Skills
Since this is a senior director role, be ready to discuss your leadership style and how you've managed teams in high-pressure environments. Share experiences where you've led cross-functional teams to achieve business objectives, as this will resonate well with their expectations.
