At a Glance
- Tasks: Plan and execute marketing campaigns to elevate Zeta's brand in the UK market.
- Company: Join a dynamic team at Zeta, a leader in AdTech and MarTech.
- Benefits: Enjoy excellent medical coverage, flexible work options, and a vibrant company culture.
- Other info: Hybrid role based in London with opportunities for professional growth.
- Why this job: Make a real impact by driving marketing strategies that support sales goals.
- Qualifications: 5+ years in marketing activation with strong collaboration skills.
The predicted salary is between 60000 - 75000 £ per year.
The Role
Field Marketing Manager is a new role within the Zeta EMEA Activation team. You will be responsible for planning and executing integrated campaigns that raise Zeta’s profile in the industry and with target accounts, generate pipeline, accelerate opportunities, and support sales goals in the UK market. You’ll ensure the Zeta brand shows up in the right places with the right messages to drive impact. This is a high visibility individual contributor role working closely with sales leadership and other stakeholders. This is a hybrid role based in our London office.
Responsibilities
- Partner closely with the UK sales teams to understand market dynamics and develop field marketing plans that align to revenue goals.
- Own end-to-end execution of marketing activation, including in-person events, digital programmes and agency engagement.
- Localise global campaign themes to fit UK market needs and cultural context and build a campaign calendar.
- Work with the sales team to create follow-up strategies and support pipeline growth.
- Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement.
- Collaborate with colleagues in the EMEA Activation team in other markets to share learnings, best practices and insight on what best drives client engagement and long-term revenue results.
- Build processes and best practices for marketing and sales teams.
Requirements
- Possesses 5+ years' experience delivering marketing activation in an AdTech, MarTech, media or other similar industries.
- Proven experience owning marketing campaigns and activations from planning to execution and measurement.
- Demonstratable ability to work collaboratively with sales teams and other stakeholders.
- A “hands-on” professional able to take on responsibility for execution of all activations whether digital or in person events.
- Experience of managing a budget and tracking ROI.
- An outstanding communicator who can translate commercial needs and objectives into an effective marketing plan.
BENEFITS & PERKS
Excellent medical, dental, and vision coverage.
Field Marketer in London employer: Zeta Global
Zeta is an exceptional employer that fosters a dynamic and inclusive work culture, particularly in our London office where the Field Marketing Manager will thrive. With a strong emphasis on employee growth, we offer excellent medical, dental, and vision coverage, alongside opportunities to collaborate closely with sales leadership and other stakeholders, ensuring that your contributions are recognised and impactful. Join us to be part of a forward-thinking team that values innovation and creativity in driving marketing success.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zeta. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them along to interviews. It’s all about proving you can deliver results, just like you’ll need to do in this role.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you’d localise global campaigns for the UK market. This shows you’re not just a follower but a strategic thinker who can drive impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Zeta team.
We think you need these skills to ace Field Marketer in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in marketing activation and how it aligns with our goals at Zeta. We want to see how you can bring your unique skills to the table!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of campaigns you've executed and the impact they had. We love numbers, so if you can quantify your achievements, even better!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can communicate effectively and fit into our culture. Share your passion for marketing and why you want to join us at Zeta!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zeta Global
✨Know Your Market
Before the interview, dive deep into the UK market dynamics. Understand the trends, challenges, and opportunities in the AdTech and MarTech industries. This knowledge will help you demonstrate your ability to align marketing plans with revenue goals.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've executed. Highlight your role in planning, execution, and measurement. Be ready to discuss how these campaigns contributed to pipeline growth and influenced revenue.
✨Collaborative Spirit
Since this role involves working closely with sales teams, be prepared to discuss how you've successfully collaborated with stakeholders in the past. Share examples that showcase your communication skills and ability to translate commercial needs into effective marketing strategies.
✨Budget Management Know-How
Brush up on your budget management skills. Be ready to talk about how you've tracked ROI in previous roles. Discuss any tools or methods you used to measure impact and report on KPIs, as this will show your hands-on approach to managing marketing activations.
