At a Glance
- Tasks: Plan and execute integrated marketing campaigns to boost Zeta's profile and support sales goals.
- Company: Join Zeta, a leading player in the AdTech industry with a vibrant culture.
- Benefits: Enjoy excellent medical coverage, flexible work options, and a supportive team environment.
- Other info: Hybrid role based in London with opportunities for professional growth.
- Why this job: Make a real impact in a high-visibility role while collaborating with dynamic sales teams.
- Qualifications: 5+ years in marketing activation with proven campaign management skills.
The predicted salary is between 50000 - 65000 £ per year.
The Field Marketing Manager is a new role within the Zeta EMEA Activation team. You will be responsible for planning and executing integrated campaigns that raise Zeta’s profile in the industry and with target accounts, generate pipeline, accelerate opportunities, and support sales goals in the UK market. You’ll ensure the Zeta brand shows up in the right places with the right messages to drive impact. This is a high visibility individual contributor role working closely with sales leadership and other stakeholders. This is a hybrid role based in our London office.
Responsibilities
- Partner closely with the UK sales teams to understand market dynamics and develop field marketing plans that align to revenue goals.
- Own end-to-end execution of marketing activation, including in-person events, digital programs and agency engagement.
- Localise global campaign themes to fit UK market needs and cultural context and build a campaign calendar.
- Work with the sales team to create follow-up strategies and support pipeline growth.
- Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement.
- Collaborate with colleagues in the EMEA Activation team in other markets to share learnings, best practices and insight on what best drives client engagement and long-term revenue results.
- Build processes and best practices for marketing and sales teams.
Requirements
- Possesses 5+ years' experience delivering marketing activation in an AdTech, MarTech, media or other similar industries.
- Proven experience owning marketing campaigns and activations from planning to execution and measurement.
- Demonstrable ability to work collaboratively with sales teams and other stakeholders.
- A “hands-on” professional able to take on responsibility for execution of all activations whether digital or in person events.
- Experience of managing a budget and tracking ROI.
- An outstanding communicator who can translate commercial needs and objectives into an effective marketing plan.
Benefits & Perks
- Excellent medical, dental, and vision coverage.
People & Culture At Zeta
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
Field Marketer employer: Zeta Global
Zeta is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Field Marketer role based in our vibrant London office. With a strong emphasis on employee growth, we offer excellent medical, dental, and vision coverage, alongside opportunities to collaborate closely with sales leadership and other stakeholders, ensuring that your contributions directly impact our success in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zeta. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them along to interviews. It’s all about proving you can deliver results.
✨Tip Number 3
Be ready to discuss your ideas! When you get an interview, think about how you can localise global campaigns for the UK market. Show us you understand the audience!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Field Marketer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in field marketing, especially in the AdTech or MarTech sectors. We want to see how your skills align with our goals at Zeta!
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've executed. Share metrics and outcomes that demonstrate your ability to drive pipeline growth and achieve sales goals. Numbers speak volumes!
Be Authentic:Let your personality shine through in your application. We value outstanding communicators who can translate commercial needs into effective marketing plans. Don’t be afraid to show us who you are!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our London office!
How to prepare for a job interview at Zeta Global
✨Know Your Audience
Before the interview, research Zeta and their position in the AdTech and MarTech industries. Understand their recent campaigns and how they align with market dynamics. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare specific examples of marketing campaigns you've managed from start to finish. Highlight your role in planning, execution, and measurement, especially any that involved collaboration with sales teams. This will demonstrate your hands-on experience and ability to drive results.
✨Be Ready to Discuss Budget Management
Since managing a budget is crucial for this role, come prepared to discuss how you've tracked ROI in past campaigns. Share insights on how you allocated resources effectively and the impact it had on pipeline growth and revenue.
✨Communicate Clearly and Confidently
As an outstanding communicator, practice articulating your thoughts clearly. Be ready to translate commercial needs into effective marketing strategies during the interview. This will showcase your ability to align marketing plans with business objectives.
