At a Glance
- Tasks: Build and grow strategic client relationships while driving CRM success.
- Company: Join Zeta, a diverse and inclusive tech company focused on innovation.
- Benefits: Competitive salary, flexible work options, and a supportive culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping CRM strategies for top clients.
- Qualifications: Experience in CRM and strong relationship-building skills required.
The predicted salary is between 42750 - 52250 £ per year.
The CRM Account Director is responsible for building and growing strategic client relationships while ensuring clients realise measurable value from their CRM investment.
Acting as a trusted advisor, they work closely with senior client stakeholders to shape CRM strategy, drive adoption, identify growth opportunities and ensure successful delivery across marketing, technology and data initiatives.
Job Description
- Strategic Client Leadership
- Build trusted relationships with senior client stakeholders, including CRM Directors, Marketing Directors, Digital Directors and C-suite executives.
- Develop a deep understanding of each client's business objectives, commercial priorities and CRM maturity.
- Lead strategic account planning to ensure CRM programmes align with wider business goals.
- Act as the executive point of contact for strategic accounts.
- Advise clients on CRM best practice across customer acquisition, onboarding, engagement, retention, loyalty and reactivation.
- Help clients define CRM roadmaps and transformation strategies.
- Recommend opportunities to improve customer journeys through personalisation, automation, AI and first-party data.
- Translate business objectives into measurable CRM programmes.
- Customer Success
- Own overall client health, satisfaction and long-term success.
- Lead Quarterly Business Reviews (QBRs) and Executive Business Reviews.
- Monitor adoption, utilisation and business outcomes.
- Ensure clients achieve measurable ROI against agreed success metrics.
- Proactively identify risks and drive mitigation plans.
- Commercial Growth
- Identify opportunities to expand client relationships through additional products and services.
- Develop account growth plans aligned to client priorities.
- Lead commercial conversations around renewals, upsell and cross-sell opportunities.
- Work closely with Sales to execute account expansion strategies.
- Project & Delivery Oversight
- Partner with Delivery, Product, Engineering and Solution Consulting teams to ensure successful implementation.
- Ensure projects remain aligned with agreed business outcomes.
- Escalate and resolve delivery risks where required.
- Maintain executive visibility throughout complex programmes.
- Data & Insights
- Use customer data and campaign performance to identify optimisation opportunities.
- Present strategic recommendations based on business insights.
- Help clients maximise value product offerings.
- Drive a culture of continuous optimisation.
- Executive Communication
- Present confidently to executive stakeholders.
- Facilitate strategic workshops.
- Produce clear executive-level recommendations and business cases.
- PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal. com/blog/a-look-into-zetas-ergs/
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin, or any other basis protected by applicable federal, state or local law; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.
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Account Director - CRM employer: Zeta-Global
Zeta is an exceptional employer that fosters a vibrant work culture in the heart of London, offering employees the chance to thrive in the fast-paced world of programmatic advertising. With a strong emphasis on professional growth, Zeta provides comprehensive benefits including excellent medical, dental, and vision coverage, ensuring that team members feel valued and supported. The collaborative environment encourages innovation and allows for meaningful contributions to client success, making it an ideal place for those looking to make a significant impact in their careers.
