At a Glance
- Tasks: Build and grow strategic client relationships while driving CRM success.
- Company: Join Zeta, a diverse and inclusive tech company focused on innovation.
- Benefits: Competitive salary, flexible work options, and a supportive culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping CRM strategies for top clients.
- Qualifications: Experience in CRM and strong relationship-building skills required.
The predicted salary is between 42750 - 52250 £ per year.
The CRM Account Director is responsible for building and growing strategic client relationships while ensuring clients realise measurable value from their CRM investment.
Acting as a trusted advisor, they work closely with senior client stakeholders to shape CRM strategy, drive adoption, identify growth opportunities and ensure successful delivery across marketing, technology and data initiatives.
Job Description
- Strategic Client Leadership
- Build trusted relationships with senior client stakeholders, including CRM Directors, Marketing Directors, Digital Directors and C-suite executives.
- Develop a deep understanding of each client's business objectives, commercial priorities and CRM maturity.
- Lead strategic account planning to ensure CRM programmes align with wider business goals.
- Act as the executive point of contact for strategic accounts.
- Advise clients on CRM best practice across customer acquisition, onboarding, engagement, retention, loyalty and reactivation.
- Help clients define CRM roadmaps and transformation strategies.
- Recommend opportunities to improve customer journeys through personalisation, automation, AI and first-party data.
- Translate business objectives into measurable CRM programmes.
- Customer Success
- Own overall client health, satisfaction and long-term success.
- Lead Quarterly Business Reviews (QBRs) and Executive Business Reviews.
- Monitor adoption, utilisation and business outcomes.
- Ensure clients achieve measurable ROI against agreed success metrics.
- Proactively identify risks and drive mitigation plans.
- Commercial Growth
- Identify opportunities to expand client relationships through additional products and services.
- Develop account growth plans aligned to client priorities.
- Lead commercial conversations around renewals, upsell and cross-sell opportunities.
- Work closely with Sales to execute account expansion strategies.
- Project & Delivery Oversight
- Partner with Delivery, Product, Engineering and Solution Consulting teams to ensure successful implementation.
- Ensure projects remain aligned with agreed business outcomes.
- Escalate and resolve delivery risks where required.
- Maintain executive visibility throughout complex programmes.
- Data & Insights
- Use customer data and campaign performance to identify optimisation opportunities.
- Present strategic recommendations based on business insights.
- Help clients maximise value product offerings.
- Drive a culture of continuous optimisation.
- Executive Communication
- Present confidently to executive stakeholders.
- Facilitate strategic workshops.
- Produce clear executive-level recommendations and business cases.
- PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal. com/blog/a-look-into-zetas-ergs/
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin, or any other basis protected by applicable federal, state or local law; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.
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Account Director - CRM employer: Zeta Global
Zeta is an exceptional employer that fosters a vibrant work culture in the heart of London, offering employees the chance to thrive in the fast-paced world of programmatic advertising. With a strong emphasis on professional growth, Zeta provides comprehensive benefits including excellent medical, dental, and vision coverage, ensuring that team members feel valued and supported. The collaborative environment encourages innovation and allows for meaningful contributions to client success, making it an ideal place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - CRM
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Zeta Global. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Zeta Global before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Account Director - CRM
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Zeta Global:Your cover letter is your chance to shine! Tell us why you want to work at Zeta Global specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Zeta Global!
How to prepare for a job interview at Zeta Global
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
