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- Tasks: Lead the re-launch of a breakfast drinks brand and drive growth in protein drinks.
- Company: Dynamic FMCG company focused on innovation and consumer trends.
- Benefits: Competitive salary, hybrid working, and the chance to make a real impact.
- Why this job: Own the brand journey and lead exciting product innovations in a growing category.
- Qualifications: Experience in brand management within food/beverage and strong strategic skills.
- Other info: Collaborative environment with excellent career growth opportunities.
Senior Brand Manager – 12-Month FTC
Find out more about this role by reading the information below, then apply to be considered.
Location: Cambridgeshire (Hybrid Working – minimum 3 days on-site)
Contract Type: 12-Month Fixed Term Contract
Sector: FMCG / Food & Beverage
Are you a highly collaborative Senior Brand Manager with a passion for innovation, consumer-centricity, and a record of full accountability of building a strong innovation pipeline?
A unique opportunity has arisen for an experienced Senior Brand Manager to join this manufacturing business on a 12-month FTC basis. It offers the chance to re-launch a key product range, drive growth in the protein drinks segment, and build an innovation pipeline aligned with the dynamic \”on-the-go\” breakfast occasion.
You will be responsible for delivering the full brand plan – from strategy to execution – ensuring strong brand performance, effective budget control, and cross-functional alignment across the business.
Key Responsibilities:
– Lead the re-launch and execution of a breakfast drinks brand, building a robust \’on the go\’ innovation pipeline.
– Drive growth in the protein drinks category through targeted marketing plans, consumer-led campaigns, and innovation.
– Build a 24-month innovation pipeline grounded in insight and category trends, working with NPD and cross-functional teams from concept to launch.
– Design, implement, and measure a 12-18-month brand plan to achieve KPIs and brand growth targets.
– Full accountability for brand budget allocation, monitoring and control, ensuring resources are maximised and ROI is delivered.
– Collaborate closely with Category, Sales, Finance, NPD, and Operations to align strategy and delivery.
– Act as the face of the brand with key retail partners, presenting innovation plans, marketing campaigns, and performance updates.
– Lead the execution of integrated campaigns across digital, PR, shopper, and experiential channels.
About You:
You\’re a confident and collaborative marketer with strong commercial acumen, a passion for consumer trends, and the ability to lead cross-functional teams to deliver real business results.
You bring:
– Proven experience in a brand management role within food / beverage industry.
– A strong track record of product re-launches, innovation delivery, and performance management.
– Excellent strategic thinking, communication, and stakeholder management skills.
– Strong analytical capability – able to interpret data, generate insights, and turn them into actionable plans.
– Comfortable being both strategic and hands-on – this is a role where you\’ll own the end-to-end brand journey.
– Integrity – dealing with others in an honest manner, take accountability for actions, supporting company values and maintaining confidentiality.
What\’s on Offer:
– High-impact, strategic role on a brand with strong growth ambitions
– Opportunity to own full brand responsibility and lead a major product re-launch
– Hybrid working with a collaborative, cross-functional team
– Competitive salary, benefits, and the chance to make a visible difference in 12 months
If you\’re a brand leader ready to hit the ground running and make your mark in a dynamic and growing category, we\’d love to hear from you.
As you know over here at Zest we like to do things properly and always want to keep you, the candidate in the loop. Applying to this \’one of a kind\’ role you give Zest permission to hold your information. If you want to know more about how Zest look after your personal information please visit our privacy policy on the website (url removed)
Senior Brand Manager - 12 month FTC employer: Zest
Contact Detail:
Zest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG and food & beverage sectors. A friendly chat can lead to insider info about job openings or even a referral, which can give you a leg up in the application process.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how you can contribute to their innovation pipeline. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be clear about your achievements in brand management, especially any successful product re-launches. We want you to convey your passion for consumer-centricity and how you can drive growth in their protein drinks segment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to take on the challenge of leading a major product re-launch.
We think you need these skills to ace Senior Brand Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior Brand Manager role. Highlight your achievements in brand management, especially in the food and beverage sector, to show us you’re the perfect fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your experience aligns with our goals. Be sure to mention your innovative ideas for the breakfast drinks brand!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to drive brand performance or innovation. This will demonstrate your strong analytical capability and strategic thinking.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and keep you updated throughout the process. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Zest
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, current market position, and recent campaigns. This will not only show your passion but also help you discuss how you can contribute to its growth.
✨Prepare for Innovation Discussions
Given the focus on building an innovation pipeline, come prepared with ideas or examples of successful product re-launches you've been involved in. Be ready to discuss how you identified consumer trends and turned them into actionable strategies.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working closely with various teams. Think of specific instances where you've successfully collaborated with sales, finance, or NPD teams. Highlight how you navigated challenges and achieved results together.
✨Demonstrate Your Analytical Prowess
Be ready to talk about how you've used data to drive decisions in previous roles. Prepare examples of how you've interpreted market insights and translated them into effective marketing plans that delivered ROI.
