Regional Sales Manager - Ophthalmic Lenses - North

Zest Optical are currently looking to recruit a Regional Sales Manager on behalf of a global leader in the optical industry . The purpose of this role is to strengthen regional leadership and drive sales growth across the Northern region. The Regional Sales Manager will play a key role in the continuous development and motivation of the sales team to deliver performance in line with business expectations. As RSM, you will ensure all objectives are achieved with a strong customer‑centric approach. Regional Sales Manager – Role Take overall responsibility for developing sales within key regional accounts. Ensure the Regional Sales Team meets turnover (£) and profitability targets set by the business. Identify and secure new business opportunities through a targeted “Battleplan” approach. Develop existing customer relationships and improve performance in underperforming areas to ensure brand distribution reaches desired levels. Monitor and report on the performance of the BDMs to highlight successes and identify areas for improvement, implementing corrective actions where required. Collaborate with the Marketing Department to create and execute innovative promotional campaigns that support profitable brand growth. Work closely with members of the Key Accounts team to support multiple retailers and ensure sales initiatives are implemented successfully for maximum business impact. Increase product distribution with existing customers and within underperforming regions. Identify, approach, and develop new customers and distribution routes to drive market share. Represent the business at regional meetings, industry events, and trade shows where appropriate. Regional Sales Manager – Requirements Proven experience managing and leading a team of sales professionals within the optical industry. A track record of successfully developing and implementing new concepts and ideas resulting in measurable growth and achievement of targets. Demonstrated success in achieving ambitious sales targets through effective leadership and motivation of a field‑based team. Extensive field sales experience, with significant time spent in a senior or regional sales management position. Strong commercial acumen with the ability to analyse data and make strategic decisions. Excellent communication, presentation, and relationship‑building skills. A proactive and adaptable approach with a passion for delivering results. Regional Sales Manager – Salary