Area Sales Manager - Ophthalmic Devices

Area Sales Manager - Ophthalmic Devices

Full-Time 33750 - 41250 £ / year (est.) Home office (partial)
Zest Business Group

At a Glance

  • Tasks: Drive sales growth in Scotland's ophthalmic sector and build strong relationships with key decision-makers.
  • Company: Join a leading global manufacturer at the forefront of ophthalmic technology.
  • Benefits: Competitive salary, performance bonus, company car, and comprehensive benefits package.
  • Other info: Excellent long-term career development opportunities and a chance to represent the business at industry events.
  • Why this job: Make a real impact in healthcare while developing your career in a dynamic environment.
  • Qualifications: Proven B2B sales experience in medical devices or related sectors; optometry experience is a plus.

The predicted salary is between 33750 - 41250 £ per year.

Area Sales Manager | Ophthalmic Devices | Scotland Zest Optical is working in partnership with a leading global manufacturer of ophthalmic technology to recruit an experienced Area Sales Manager to cover Scotland.

This is an excellent opportunity to join an established and innovative business at the forefront of ophthalmic diagnostics, medical devices and digital healthcare solutions.

The role will focus on developing sales across the territory, working closely with Optometrists, Ophthalmologists, independent practices, optical groups and other key clinical and commercial decision-makers.

You ll take ownership of the complete sales cycle, combining new business development with strategic account management to deliver sustainable revenue growth across the region.

Area Sales Manager - Role Manage and develop a sales territory across Scotland, driving revenue growth and market share.

Identify and secure new business opportunities across the optometry and ophthalmology sectors.

Manage the complete sales cycle from initial prospecting and presentations through to negotiation and closing.

Build long-term, consultative relationships with Optometrists, Ophthalmologists, Practice Managers, procurement teams and key decision-makers.

Develop strategic account plans to maximise opportunities within existing and prospective customers.

Promote a portfolio of market-leading ophthalmic diagnostic equipment, medical devices and digital healthcare solutions.

Conduct product demonstrations and tailored presentations, communicating both the clinical and commercial benefits of the portfolio.

Understand customers clinical workflows and business requirements to develop appropriate solutions.

Drive account growth through upselling and cross-selling opportunities.

Develop and execute territory business plans to achieve and exceed quarterly and annual sales targets.

Work closely with clinical, technical, marketing and customer support teams to ensure an excellent customer experience.

Maintain an accurate sales pipeline and CRM, using data to identify opportunities and prioritise activity.

Monitor competitor activity, market developments and evolving customer requirements.

Represent the business at industry conferences, exhibitions and customer events.

Area Sales Manager - Requirements Proven B2B sales experience within medical devices, diagnostics, healthcare technology or a related sector.

A strong track record of territory management, business development and solution-based selling.

Experience within optometry or ophthalmology would be highly advantageous.

Experience selling diagnostic equipment, medical devices, software or integrated healthcare solutions would be beneficial.

Strong commercial awareness with the ability to understand customer requirements and communicate value and ROI.

Confident presentation, negotiation and relationship-building skills.

Comfortable engaging with both clinical and commercial stakeholders.

Proactive, resilient and self-motivated with the ability to manage a large territory independently.

Full UK driving licence and flexibility to travel throughout the region, including occasional overnight stays.

Area Sales Manager - Package Base salary 45-50k (OTE 70-80k) Performance-related bonus Company car / car allowance Comprehensive benefits package Excellent long-term career development opportunities To avoid missing out on this opportunity, please click on the Apply Now link below Only candidates based in UK and eligible to work in UK are allowed

Area Sales Manager - Ophthalmic Devices employer: Zest Business Group

As an Optical Practice Manager at our leading independent eyewear brand in the heart of Edinburgh's Old Town, you'll thrive in a dynamic and supportive work environment that values your leadership and operational skills. We offer competitive benefits including complimentary spectacles, flexible holiday options, and a cycle to work scheme, all while fostering a culture of growth and accountability within a small, dedicated team. Join us to make a meaningful impact on both customer experience and team development in a role that empowers you to shape the future of eyewear retail.

Zest Business Group

Contact Details:

Zest Business Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager - Ophthalmic Devices

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Area Sales Manager - Ophthalmic Devices at Zest Business Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Zest Business Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager - Ophthalmic Devices. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Area Sales Manager - Ophthalmic Devices

B2B Sales Experience
Territory Management
Business Development
Solution-Based Selling
Optometry Knowledge
Ophthalmology Knowledge
Diagnostic Equipment Sales

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Zest Business Group:When writing your cover letter, make sure to tailor your message specifically for Zest Business Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Zest Business Group

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Zest Business Group that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Zest Business Group that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Zest Business Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.