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For Companies At a Glance
- Tasks: Lead brand strategy and innovation for top brands like NOMO and Baileys.
- Company: Join Zertus UK, a dynamic company with a focus on brand growth.
- Benefits: Enjoy a competitive salary, annual bonus, car allowance, and private healthcare.
- Other info: Hybrid working model with opportunities for team development and collaboration.
- Why this job: Make a real impact in marketing while working with exciting brands.
- Qualifications: Proven experience in marketing leadership and brand management.
The predicted salary is between 80000 - 100000 £ per year.
Overview
Zertus UK define brand positioning, vision and long-term strategy (3-5 years) for hero, challenger and underdeveloped brands. Reassess and reposition brands where required; create brand plans that unlock growth and value. Build plans for underdeveloped brands. Continue to scale hero brands including NOMO (UK's No.1 Free From brand), Baileys Chocolate and The Fruit Factory.
Lead development and delivery of an insight-led innovation pipeline, using consumer and category data to identify opportunities. Drive an omnichannel marketing approach across retail, ecommerce, export and foodservice channels. Oversee digital, social, PR, media and trade marketing to maximise ROI.
Manage full Brand P deliver NSV, GM, brand share, penetration, ROS and overall profitability. Work closely with Sales, Category, Technical and Operations teams to ensure brand and commercial alignment.
Lead and develop a high-performing team: 1 direct report (Marketing Controller) and wider team of Brand Managers, Digital Marketing, Ecommerce, and Design Studio. Engage with licensors including Diageo; ensure strong licence management and brand guardianship. Build strong relationships with retailers and agencies.
Act as an ambassador for the business, championing company values and leading with clarity, pace and strategic focus. Reporting directly to Zertus UK.
Marketing Director in Norfolk employer: Zertus UK & Ireland
Contact Detail:
Zertus UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Norfolk
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Marketing Director role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brands, values, and recent campaigns. We want you to walk in there with confidence, showing them you’re the perfect fit for leading their marketing strategy.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've driven in previous roles. We love seeing numbers and success stories that demonstrate your ability to scale brands and drive profitability.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our vision and help us grow our hero brands!
We think you need these skills to ace Marketing Director in Norfolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience with brand positioning and strategy, as well as any relevant achievements in driving growth for brands. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Zertus UK. Share your passion for marketing and how your vision aligns with our goals. Remember, we love a good story!
Showcase Your Leadership Skills: As a Marketing Director, you'll be leading a team. Make sure to highlight your leadership experience and how you've developed high-performing teams in the past. We want to know how you inspire and motivate others to achieve great results!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at StudySmarter.
How to prepare for a job interview at Zertus UK & Ireland
✨Know Your Brands Inside Out
Before the interview, dive deep into Zertus UK's portfolio. Understand the positioning of hero brands like NOMO and Baileys Chocolate, as well as the potential of underdeveloped brands. Be ready to discuss how you would reassess and reposition these brands to unlock growth.
✨Showcase Your Omnichannel Expertise
Prepare examples of your experience with omnichannel marketing strategies. Highlight specific campaigns you've led across retail, ecommerce, and foodservice channels. This will demonstrate your ability to drive ROI and align with Zertus UK's goals.
✨Data-Driven Decision Making
Zertus UK values insight-led innovation, so come armed with examples of how you've used consumer and category data to identify opportunities. Discuss any successful projects where data played a key role in your marketing strategy.
✨Team Leadership and Collaboration
Be ready to talk about your leadership style and how you've developed high-performing teams in the past. Share experiences where you collaborated with sales, technical, and operations teams to ensure brand alignment, as this is crucial for the Marketing Director role.