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For Companies At a Glance
- Tasks: Lead brand strategy and innovation for exciting products like NOMO and Baileys Chocolate.
- Company: Join Zertus UK, a dynamic company with a focus on growth and brand development.
- Benefits: Competitive salary, career advancement, and the chance to shape iconic brands.
- Other info: Collaborative environment with opportunities to engage with major licensors and retailers.
- Why this job: Make a real impact in marketing while working with top brands and a talented team.
- Qualifications: Proven experience in marketing leadership and brand management.
The predicted salary is between 80000 - 100000 £ per year.
Overview
Zertus UK defines brand positioning, vision and long-term strategy (3-5 years) for hero, challenger and underdeveloped brands. Reassess and reposition brands where required; create brand plans that unlock growth and value. Build plans for underdeveloped brands. Continue to scale hero brands including NOMO (UK's No.1 Free From brand), Baileys Chocolate and The Fruit Factory.
Lead development and delivery of an insight-led innovation pipeline, using consumer and category data to identify opportunities. Drive an omnichannel marketing approach across retail, ecommerce, export and foodservice channels. Oversee digital, social, PR, media and trade marketing to maximise ROI.
Manage full Brand P deliver NSV, GM, brand share, penetration, ROS and overall profitability. Work closely with Sales, Category, Technical and Operations teams to ensure brand and commercial alignment.
Lead and develop a high-performing team: 1 direct report (Marketing Controller) and wider team of Brand Managers, Digital Marketing, Ecommerce, and Design Studio. Engage with licensors including Diageo; ensure strong licence management and brand guardianship. Build strong relationships with retailers and agencies.
Act as an ambassador for the business, championing company values and leading with clarity, pace and strategic focus. Reporting directly to Zertus UK.
Marketing Director in Lincolnshire employer: Zertus UK & Ireland
Contact Detail:
Zertus UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Lincolnshire
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Marketing Director role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or case study that showcases your brand strategy and marketing prowess. We love seeing candidates who can demonstrate their insight-led innovation pipeline in action!
✨Tip Number 3
Prepare for the interview by diving deep into the company’s brands. We want to see how you’d reassess and reposition them. Bring your ideas to the table and show us how you can drive growth for our hero brands like NOMO and Baileys Chocolate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who align with our values and vision.
We think you need these skills to ace Marketing Director in Lincolnshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience with brand positioning and strategy, as well as any successful campaigns you've led. We want to see how you can unlock growth and value for our brands!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Zertus UK. Share your vision for our hero brands and how you plan to drive an omnichannel marketing approach. Let us know what excites you about this opportunity!
Showcase Your Leadership Skills: As a Marketing Director, you'll be leading a team. Make sure to highlight your leadership experience in your application. Tell us about how you've developed high-performing teams and fostered collaboration across departments. We love a good team player!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team at Zertus UK!
How to prepare for a job interview at Zertus UK & Ireland
✨Know Your Brands Inside Out
Before the interview, dive deep into Zertus UK's brands, especially NOMO, Baileys Chocolate, and The Fruit Factory. Understand their current market positioning, strengths, and areas for growth. This will help you demonstrate your knowledge and show how you can contribute to their brand strategies.
✨Showcase Your Strategic Thinking
Prepare to discuss your vision for brand positioning and long-term strategy. Think about how you would reassess and reposition brands based on consumer insights. Be ready to share examples from your past experiences where you've successfully driven brand growth or innovation.
✨Emphasise Collaboration Skills
Highlight your ability to work closely with cross-functional teams like Sales, Category, and Operations. Prepare examples of how you've fostered collaboration in previous roles to ensure alignment and drive results. This is crucial for a Marketing Director role where teamwork is key.
✨Be Ready for Data-Driven Discussions
Since the role involves using consumer and category data to identify opportunities, brush up on your analytical skills. Be prepared to discuss how you've used data to inform marketing decisions in the past and how you plan to leverage insights at Zertus UK.