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For Companies At a Glance
- Tasks: Lead brand strategy and innovation for top brands like NOMO and Baileys Chocolate.
- Company: Join Zertus UK, a dynamic company focused on brand growth and innovation.
- Benefits: Competitive salary, career development, and the chance to lead a high-performing team.
- Other info: Collaborative environment with opportunities to engage with major licensors and retailers.
- Why this job: Make a real impact on beloved brands and drive marketing excellence.
- Qualifications: Proven experience in marketing leadership and brand management.
The predicted salary is between 70000 - 90000 £ per year.
Overview
Zertus UK defines brand positioning, vision and long‑term strategy (3‑5 years) for hero, challenger and underdeveloped brands. Reassess and reposition brands where required; create brand plans that unlock growth and value. Build plans for under‑developed brands. Continue to scale hero brands including NOMO (UK's No.1 Free‑From brand), Baileys Chocolate and The Fruit Factory.
Lead development and delivery of an insight‑led innovation pipeline, using consumer and category data to identify opportunities. Drive an omnichannel marketing approach across retail, ecommerce, export and foodservice channels. Oversee digital, social, PR, media and trade marketing to maximise ROI.
Manage full Brand P deliver NSV, GM, brand share, penetration, ROS and overall profitability. Work closely with Sales, Category, Technical and Operations teams to ensure brand and commercial alignment.
Lead and develop a high‑performing team: 1 direct report (Marketing Controller) and wider team of Brand Managers, Digital Marketing, Ecommerce, and Design Studio. Engage with licensors including Diageo; ensure strong licence management and brand guardianship. Build strong relationships with retailers and agencies.
Act as an ambassador for the business, championing company values and leading with clarity, pace and strategic focus. Reporting directly to Zertus UK.
Marketing Director in Kingston upon Hull employer: Zertus UK & Ireland
Contact Detail:
Zertus UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Kingston upon Hull
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in brand positioning and strategy. Use case studies to demonstrate how you've driven growth and value for brands. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Zertus UK. Express your interest in their work and ask if they have any upcoming opportunities. It shows initiative and could lead to a hidden job opening.
✨Tip Number 4
Prepare for interviews by researching the company’s brands and their market strategies. Be ready to discuss how you can contribute to their vision and long-term goals. Tailor your answers to reflect their needs, and don’t forget to apply through our website for a smoother process!
We think you need these skills to ace Marketing Director in Kingston upon Hull
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience with brand positioning and strategy, especially if you've worked with hero or challenger brands before. We want to see how you can unlock growth and value!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills align with our vision at Zertus UK. Don’t forget to mention your experience in driving omnichannel marketing approaches.
Showcase Your Leadership Skills: As a Marketing Director, leading a high-performing team is key. Share examples of how you've developed teams in the past and how you’ve engaged with cross-functional teams to achieve brand alignment. We love seeing strong leadership!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zertus UK & Ireland
✨Know Your Brands Inside Out
Before the interview, dive deep into Zertus UK's brands, especially NOMO and Baileys Chocolate. Understand their market positioning, recent campaigns, and consumer feedback. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Omnichannel Expertise
Prepare examples of how you've successfully driven omnichannel marketing strategies in the past. Be ready to discuss specific channels you've worked with, such as retail and ecommerce, and how you maximised ROI across them. This will highlight your ability to align with the company's goals.
✨Highlight Your Leadership Style
As a Marketing Director, you'll be leading a team. Think about your leadership style and prepare to share examples of how you've developed high-performing teams in previous roles. Discuss how you foster collaboration and drive results, which will resonate well with the interviewers.
✨Prepare Insight-Led Innovation Examples
Zertus UK values insight-led innovation, so come prepared with examples of how you've used consumer and category data to identify growth opportunities. Discuss any successful brand plans you've created that unlocked value, showcasing your analytical skills and strategic mindset.