Product Marketing Manager
Product Marketing Manager

Product Marketing Manager

Full-Time 36000 - 60000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Own product messaging and positioning while collaborating with cross-functional teams.
  • Company: Join ZeroFox, a leader in cybersecurity innovation and digital risk protection.
  • Benefits: Competitive pay, remote work options, and a vibrant community-driven culture.
  • Why this job: Make a real impact in cybersecurity and help protect organisations from threats.
  • Qualifications: 3-5 years in product marketing, preferably in cybersecurity, with strong storytelling skills.
  • Other info: Dynamic environment with opportunities for growth and a focus on innovation.

The predicted salary is between 36000 - 60000 £ per year.

ZeroFox seeks a skilled, driven and customer-centered Product Marketer to join us as Product Marketing Manager. In a key role within the PMM team, you will own positioning and messaging for select products and solutions and capabilities within the Zerofox platform. The platform includes leading cyber threat intelligence, digital risk protection, physical security intelligence, executive protection, and attack surface intelligence.

Collaborating closely with stakeholders across Engineering, Product Management, Marketing and Sales, this role is accountable for identifying market opportunities, defining launch strategies and outcomes, building and orchestrating the readiness for GTM teams, and creating compelling communication about our product to the market. This is a big opportunity for someone passionate about the power of product marketing as a function of product management to drive real customer impact.

The ideal candidate will have experience in cybersecurity marketing, with a well-rounded, results-oriented track record as a persuasive storyteller and content creator, a savvy business strategist and an excellent communicator. ZeroFox, having recently returned to private ownership, is investing heavily in its products, so the ability to quickly identify opportunities, adapt to change and move quickly with precision is key. This role is instrumental to ZeroFox’s mission helping organizations to protect their digital footprint and minimize its risks.

Key Responsibilities:
  • Own product positioning, messaging, and proof points for defined products, solutions, and capabilities within the ZeroFox platform.
  • Champion the voice of the customer and the reality of the threat landscape throughout the product lifecycle, from ideation and roadmap input through launch, adoption, and expansion.
  • Translate technical capabilities, threat intelligence, and platform workflows into credible, market-ready narratives and assets.
  • Define customer segments, use cases, and sales motions, and enable Sales and partner teams with clear messaging and supporting tools.
  • Develop high-quality PMM assets including pitch decks, solution briefs, battlecards, website content, and launch materials.
  • Serve as a subject matter expert on buyers, buying criteria, competitive alternatives, and relevant security and technology trends.
  • Partner closely with Product Management and Threat Intelligence to validate messaging, avoid superficial claims, and maintain technical accuracy.
  • Collaborate with Growth and Demand Generation teams to support integrated go-to-market campaigns and programs.
  • Leverage modern AI tools and workflows to accelerate research, synthesis, drafting, and iteration while maintaining rigor and accuracy.
Qualifications:
  • 3–5 years of experience in product marketing or a closely related role within B2B software.
  • Experience in cybersecurity software, with strong preference for exposure to threat intelligence, digital risk, fraud, or adjacent domains.
  • Demonstrated ability to develop clear, differentiated positioning and messaging for technical products.
  • Technical fluency sufficient to read and interpret product documentation, threat research, and architecture concepts.
  • Strong content creation skills across sales enablement, web, and go-to-market materials.
  • Experience working cross-functionally with Product, Engineering, Threat Intelligence, Sales, and Marketing teams.
  • Ability to prioritize, problem-solve, and execute with discipline in a dynamic, fast-changing environment.
  • Bachelor’s degree in marketing, a technical field, or equivalent practical experience.
AI, Technical & Modern PMM Skill:
  • Hands-on experience using AI tools such as ChatGPT (OpenAI), Claude, Gemini, Perplexity, Gamma, or similar.
  • Familiarity with prompt engineering concepts including structured prompts, role prompting, iterative refinement, and output evaluation.
  • Ability to design repeatable AI-assisted workflows for research, competitive analysis, drafting, and presentation development.
  • Strong judgment in validating AI-generated outputs against product truth, primary sources, and threat reality.
Desired Qualification and Skills:
  • Strong passion for cybersecurity and protecting organizations from real-world threats.
  • Comfort operating in a high-expectation, execution-oriented environment.
  • Analytical ability to reason about technical concepts and derive clear, defensible customer value.
  • Strong written and verbal communication skills with an emphasis on clarity over hype.
  • Strategic thinking paired with a bias toward execution and measurable impact.
  • Curiosity, intellectual rigor, and a commitment to producing accurate, useful work.
Desired Location:

Remote with preference for United Kingdom and eastern United States.

About us:

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface.

It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.

Equal Opportunity:

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

Product Marketing Manager employer: ZeroFox

ZeroFox is an exceptional employer, offering a community-driven culture that prioritises employee engagement and respect. With competitive compensation and a commitment to innovation in cybersecurity, employees have the opportunity to grow within a dynamic environment that values diverse perspectives and encourages collaboration. Join us in making the internet safer while enjoying a nourishing work atmosphere that fosters creativity and professional development.
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Contact Detail:

ZeroFox Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in your industry, especially those at ZeroFox. A friendly chat can open doors that applications alone can't.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects, especially in cybersecurity. This gives us a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by understanding our products inside and out. Be ready to discuss how you would position them in the market and tackle real-world challenges.

✨Tip Number 4

Don’t just apply – engage! Use our website to connect with us, follow our updates, and participate in discussions. Show us you're genuinely interested in being part of the ZeroFox family.

We think you need these skills to ace Product Marketing Manager

Product Positioning
Messaging Development
Cybersecurity Marketing
Content Creation
Sales Enablement
Market Research
Cross-Functional Collaboration
Technical Fluency
AI Tools Proficiency
Analytical Skills
Strategic Thinking
Communication Skills
Problem-Solving Skills
Adaptability
Execution Orientation

Some tips for your application 🫡

Show Your Passion for Cybersecurity: When you're writing your application, let your enthusiasm for cybersecurity shine through! We want to see how much you care about protecting organisations from threats and how that passion can translate into your work as a Product Marketing Manager.

Tailor Your Messaging: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience in product marketing, especially in cybersecurity, and how you've successfully communicated complex ideas in a clear and engaging way.

Be a Storyteller: We love a good story! Use your application to showcase your storytelling skills. Share examples of how you've crafted compelling narratives around products or solutions, and how those stories have driven customer engagement and sales.

Keep It Professional Yet Personal: While we appreciate professionalism, don't be afraid to let your personality come through in your writing. We’re looking for someone who can connect with our audience, so a touch of authenticity can go a long way. And remember, apply through our website for the best chance!

How to prepare for a job interview at ZeroFox

✨Know Your Product Inside Out

Before the interview, dive deep into ZeroFox's products and solutions. Understand their features, benefits, and how they stand out in the cybersecurity landscape. This knowledge will help you articulate compelling narratives during the interview.

✨Showcase Your Storytelling Skills

As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated complex technical concepts in a relatable way. Bring along any relevant content you've created, like pitch decks or solution briefs, to demonstrate your skills.

✨Understand the Market Landscape

Research the current trends in cybersecurity, especially around threat intelligence and digital risk protection. Be ready to discuss how these trends impact customer needs and how ZeroFox can position itself effectively in this dynamic environment.

✨Prepare for Cross-Functional Collaboration

This role requires working closely with various teams. Think of examples from your past experiences where you collaborated with product management, sales, or engineering. Highlight how you navigated challenges and contributed to successful outcomes.

Product Marketing Manager
ZeroFox
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  • Product Marketing Manager

    Full-Time
    36000 - 60000 £ / year (est.)
  • Z

    ZeroFox

    50-100
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