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- Tasks: Shape and optimise customer loyalty strategies and campaigns.
- Company: Join a fast-growing B2C retail brand with a creative ethos.
- Benefits: Flexible hours, part-time or full-time options, and a supportive work culture.
- Why this job: Be the first in a new role, making a real impact on customer engagement.
- Qualifications: Experience in email marketing, CRM, and e-commerce is essential.
- Other info: Minimum of 25 hours per week; perfect for students seeking flexible work.
The predicted salary is between 24000 - 36000 £ per year.
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Retention and loyalty is a great sector to work in when you can shape and mould the strategy, tweaking everything from the rewards system, the seasonality of the campaigns… right down to the email design at a very basic level.
Unfortunately, these positions can often be very rigid, due to being a small part of a large marketing machine. Branding constraints, poor strategy and a lack of opportunity and creative input mean that the positions don\’t give you the freedom to get the results you know you can achieve.
But, how would you like a role like this involved from the ground up? To be the first loyalty and retention marketer in the team, at a fantastic up and up-and-coming brand in the consumer retail / ecommerce space? Hired to come in and shape what they do, use your creative and strategic know-how to build a successful strategy?
We\’re delighted to be working on a retained basis with a fast-growing B2C retail business that has more than doubled its sales in the last 2 years, and is set to exceed those growth figures this year and next! They have beautifully crafted products, manufactured on site and a genuine growth trajectory. The company ethos is that of creativity, support and growth (to each other and to their customers/community).
Reporting to the Founder, and working closely with the Acquisition Manager, you\’ll take full ownership of the customer lifecycle marketing – from post-purchase to loyalty rewards, you\’ll strategise and run campaigns, manage flows and keep customers engaged and felt wanted.
Some of your responsibilities will include:
- Owning and optimising customer experience communications
- Developing and testing loyalty programmes
- Segmenting audiences based on behavioural and purchase data
- Tracking retention KPIs and reporting on campaign performance, including repeat purchase rate, LTV, churn, loyalty engagement
- Gaining and analysing customer insights from email, loyalty, reviews, and survey data
- Strategise long-term goals and procedures for a fluid roll-out of new processes
As Customer Retention & Loyalty Manager, you must have experience in email marketing, ideally automated/triggered campaigns, extensive CRM experience, and retention and lifecycle marketing understanding. Ideally, from D2C / e-commerce background, you must have confidently worked with both e-commerce CMS systems ( Ideally Shopify) and automated software such as Klaviyo.
You will be proficient in segmentation and performance reporting, be very analytical, with an eye for identifying patterns and insights from customer behaviour and be familiar with loyalty and referral tools.
Due to the flexibility of the company, this role can be a part-time or full-time role – minimum hours of 25 per week. This is a wonderful opportunity to join a fast-growing and highly rated retail organisation, whose passion is delivering on their promises and passion for customer experience is second to none.
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Part Time CRM Manager employer: Zero Surplus
Contact Detail:
Zero Surplus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Part Time CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer retention and loyalty marketing. Understanding what strategies are currently successful in the e-commerce space will help you demonstrate your knowledge during interviews and show that you're ready to contribute from day one.
✨Tip Number 2
Network with professionals in the CRM and e-commerce sectors. Attend industry events or join online forums where you can connect with others who have experience in loyalty programmes and customer engagement strategies. This could lead to valuable insights and even referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed customer lifecycle marketing in the past. Be ready to share metrics and outcomes that highlight your ability to drive retention and engagement, as this will set you apart from other candidates.
✨Tip Number 4
Research the company’s current loyalty programmes and customer engagement strategies. By understanding their existing framework, you can propose innovative ideas during your interview that align with their goals, showcasing your proactive approach and strategic thinking.
We think you need these skills to ace Part Time CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and customer retention strategies. Use specific examples from your past roles that demonstrate your ability to optimise customer experiences and manage loyalty programmes.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly your experience with e-commerce platforms like Shopify and automated tools such as Klaviyo.
Showcase Analytical Skills: Emphasise your analytical abilities by mentioning specific metrics you have tracked in previous roles, such as repeat purchase rates or customer lifetime value. This will show that you understand the importance of data in driving retention strategies.
Demonstrate Creativity: Since the role involves shaping the loyalty strategy, include examples of creative campaigns you've developed in the past. Highlight any innovative approaches you've taken to engage customers and improve retention.
How to prepare for a job interview at Zero Surplus
✨Showcase Your Creativity
Since this role involves shaping the loyalty and retention strategy from the ground up, be prepared to share your creative ideas. Think about innovative campaigns you've run in the past and how they could apply to this new position.
✨Demonstrate Analytical Skills
Highlight your experience with tracking KPIs and analysing customer behaviour. Be ready to discuss specific metrics you've improved in previous roles and how you used data to inform your strategies.
✨Familiarise Yourself with Tools
Make sure you know your way around e-commerce CMS systems like Shopify and automated software such as Klaviyo. Mention any relevant experience you have with these tools during the interview to show you're ready to hit the ground running.
✨Understand the Company Ethos
Research the company's values and culture. Be prepared to explain how your personal values align with theirs, especially regarding creativity, support, and growth, as these are key aspects of their ethos.
