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- Tasks: Lead and optimize digital marketing campaigns across PPC, Paid Social, SEO, and CRO.
- Company: Join a growing SME focused on delivering high-value marketing solutions.
- Benefits: Enjoy a home-based role with flexible work arrangements and occasional London meetings.
- Why this job: Make a real impact by driving performance and ROI for exciting clients in travel and insurance.
- Qualifications: 3+ years in digital marketing with agency management experience; degree preferred.
- Other info: Ideal for candidates in the south of the UK who thrive in a results-driven environment.
The predicted salary is between 36000 - 60000 £ per year.
We have a predominantly home based Digital Marketing Manager position available for a candidate living within the south of the UK. There will be approximately one/two days per month needed for meetings in London, as such it’s the strong preference candidates are located close enough for this not to be too inconvenient when required., We are seeking a results-driven and highly organised Digital Marketing Manager to manage and optimize the performance of our clients external digital marketing agency. This individual will be responsible for ensuring that the agency delivers the highest value for their marketing budget across key channels, including Paid Search (PPC), Paid Social, SEO and CRO, but note there is no focus on CRM directly. The ideal candidate will have a strong understanding of digital marketing tactics, a keen eye for performance metrics, and the ability to effectively manage and hold agencies accountable for meeting goals and KPIs. Ideally you will have managed over budgets in excess of £1million and across all the channels specified., * Act as the primary point of contact for external digital marketing agencies, overseeing the execution of Paid Search, Paid Social, SEO and CRO campaigns.
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Set clear objectives and expectations with the agencies, ensuring alignment with business goals and overall marketing strategy.
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Hold the agency accountable for results, pushing for continuous improvement in campaign performance and ROI.
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Conduct in-depth analysis of key metrics (e.g., CPC, CPA, CTR, ROAS) to ensure campaigns are on track and optimizing for maximum efficiency.
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Provide regular reporting and insights to senior leadership, making data-driven recommendations to improve performance.
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Manage digital marketing budgets and ensure efficient allocation across channels.
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Collaborate with internal teams (marketing, sales, product) to ensure alignment of digital marketing strategies with broader business goals.
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Continuously evaluate new opportunities and trends in digital marketing to inform future campaigns.
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Commercial marketing where your role has been to drive the a large amount of low value (£10 – £1000) sales daily. Ideally but not essentially from financial, ecommerce or travel.
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Proven experience (3+ years) in digital marketing, with a focus on managing paid search (PPC), paid social, and SEO campaigns.
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Strong experience in agency management or working within an agency, including holding teams accountable for performance and ROI.
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Proficiency in data analysis, reporting, and performance optimization.
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Excellent communication skills.
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Ability to work independently and manage multiple projects simultaneously.
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A degree in Marketing, Business, or a related field is preferred.
If you have the required experience and are keen to take a home-based position for a successful SME with growth ambitions then please send us through your CV.
Digital Marketing Manager - Travel/Insurance - Home Based employer: Zero Surplus
Contact Detail:
Zero Surplus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Travel/Insurance - Home Based
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in PPC, Paid Social, SEO, and CRO. This knowledge will help you speak confidently about strategies and innovations during your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've managed large budgets and improved campaign performance in previous roles. Highlight any experience you have with agency management and holding teams accountable for results.
✨Tip Number 3
Since this role involves regular reporting to senior leadership, practice articulating data-driven insights clearly and concisely. Being able to present complex metrics in an understandable way will set you apart.
✨Tip Number 4
Network with professionals in the digital marketing space, particularly those who have experience in travel or insurance sectors. They can provide valuable insights and may even refer you to opportunities within their organizations.
We think you need these skills to ace Digital Marketing Manager - Travel/Insurance - Home Based
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in managing PPC, paid social, and SEO campaigns. Include specific metrics and results to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of digital marketing tactics and your ability to manage agency relationships. Mention your experience with budgets over £1 million and how you have driven performance improvements in past roles.
Highlight Relevant Experience: In your application, emphasize your experience in agency management and your proficiency in data analysis. Provide examples of how you've held teams accountable for performance and ROI.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, include examples in your application that demonstrate your ability to collaborate with internal teams and provide insights to senior leadership.
How to prepare for a job interview at Zero Surplus
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with digital marketing tactics, especially in managing PPC, Paid Social, and SEO campaigns. Highlight specific examples where you've successfully optimized performance metrics and managed significant budgets.
✨Demonstrate Agency Management Skills
Since the role involves overseeing external agencies, share your experiences in holding agencies accountable for their performance. Discuss how you set objectives, monitored results, and pushed for continuous improvement.
✨Prepare for Data-Driven Discussions
Expect to dive into key performance metrics during the interview. Familiarize yourself with terms like CPC, CPA, CTR, and ROAS, and be ready to explain how you've used data analysis to inform your marketing strategies.
✨Align with Business Goals
Illustrate your ability to collaborate with internal teams to ensure that digital marketing strategies align with broader business objectives. Share examples of how you've worked cross-functionally to drive results.