Digital Marketing Lead - CRM Focus

We're working with a leading premium interior design and lighting brand based in Essex, currently seeking a CRM & Digital Marketing Lead to join their international marketing team in Harlow. This is a highly regarded global business, known for its creativity, innovation, and commitment to brand excellence.

This is a senior, hands-on digital marketing role with a primary focus on international email marketing and CRM, while also providing opportunities to contribute to social media, content, SEO, PPC, and wider brand marketing initiatives. It's an excellent opportunity for an ambitious marketer looking for autonomy, responsibility, and the chance to lead strategic digital activity across multiple channels.

As CRM & Digital Marketing Lead, you will take ownership of the international email marketing strategy, working closely with senior marketing stakeholders to drive engagement, campaign performance, and brand visibility. While email marketing and CRM are central to the role, there is scope to contribute to social media, content, and other digital channels as the role evolves.

You will be responsible for:

• Leading the international email marketing strategy, including campaign planning, automation workflows, triggered campaigns, and journey mapping within Microsoft Dynamics Customer Insights - Journeys
• Analysing campaign performance, providing insights, and optimising activity to improve engagement and ROI
• Collaborating with senior marketing stakeholders to develop messaging, creative assets, and campaign strategy
• Supporting social media content, day-to-day community management, and wider digital marketing initiatives (SEO, PPC) over time
• Managing marketing collateral, presentations, and merchandise for sales teams, partners, and international events
• Working with internal teams and external agencies to deliver campaign assets and content
• Assisting with campaign reporting, case studies, and awards submissions
• Ensuring CRM and data compliance is maintained across all campaigns and communications

Given the global nature of the business, the role involves regular collaboration with international teams and distribution partners, as well as hands-on coordination of marketing materials for exhibitions and events worldwide.

2-3 years' experience in email marketing and CRM management, ideally in an international B2B or relevant B2C environment

• Strong analytical skills with the ability to interpret data, optimise campaigns, and make strategic recommendations
• Familiarity with Microsoft Dynamics Customer Insights - Journeys is advantageous but not essential
• Highly organised, proactive, and comfortable managing multiple projects and stakeholders
• Interest in contributing to wider digital marketing initiatives, including social media, SEO, and PPC
• Confident and collaborative, able to lead strategy and guide decision-making within a busy marketing environment

This is a unique opportunity to step into a role with autonomy, strategic influence, and scope for growth across multiple digital channels, with email marketing at the core. You'll take ownership of key channels, develop your skillset across brand and B2B marketing, and play a central role in delivering impactful campaigns.

The role offers hybrid working (3 days per week in the office following onboarding) and an excellent benefits package, including private medical options, bonus, enhanced parental benefits, sabbatical, and more.