At a Glance
- Tasks: Create and implement exciting marketing strategies across various channels.
- Company: Join a fast-growing D2C brand with a vibrant culture.
- Benefits: Flexible hours, competitive pay, and opportunities for personal growth.
- Why this job: Shape brand stories and make a real impact in a dynamic environment.
- Qualifications: Experience in marketing, especially with Meta and Google Ads.
- Other info: Collaborate with influencers and be part of a passionate team.
The predicted salary is between 28800 - 48000 £ per year.
What You’ll Be Responsible For
- Develop and implement multi-channel marketing strategies across paid media, PR, content, and brand partnerships.
- Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction.
- Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.
Paid Media Management (Strategic Oversight)
- Own the paid media strategy across Meta, Google, and emerging channels.
- Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets.
- Use customer insights and first-party data to inform targeting, creative messaging, and testing roadmaps.
- Review and report on performance regularly, identifying opportunities for optimisation and growth.
Brand, Content & Creative Direction
- Shape the brand’s storytelling across all top-of-funnel touchpoints.
- Create and commission content as needed (video, UGC, product storytelling), while directing external creators, photographers, and influencers.
- Build relationships with influencers, ambassadors, and communities that align with the brand’s values.
PR & Brand Awareness
- Develop and manage PR strategies to grow brand visibility beyond paid media.
- Coordinate with PR partners, journalists, and creators to secure coverage and brand-building opportunities.
- Contribute to thought-leadership, product launch storytelling and wider brand narrative.
Website & Customer Journey
- Oversee front-end website content and optimisation (Shopify), ensuring strong product storytelling and conversion-friendly landing experiences.
- Work closely with the Retention Manager to enhance the customer journey and ensure consistency from ad to landing page to onsite experience.
Market Expansion & Future Retail Marketing
- Research and test opportunities to reach new audiences and market sectors.
- Support early-stage planning for potential future retail expansion, including retail-focused campaigns, in-store brand activation, and POS development (long term).
- Contribute insights to new product development and go-to-market planning.
We’re Looking for Someone Who:
- Is experienced in acquisition or full-funnel marketing, ideally within a fast-growing D2C or ecommerce brand.
- Has strong understanding of Meta and Google Ads as an integral part of strategy, and is confident working with agencies to deliver performance.
- Is familiar with Shopify or similar ecommerce platforms and comfortable overseeing website changes to support campaigns.
- Enjoys shaping creative concepts and collaborating with photographers, creators, and influencers.
- Has an interest in PR and growing brand awareness beyond paid advertising.
- Is strategic, proactive and excited by working in a fast-moving, founder-led environment.
- Is passionate about building and scaling a brand with meaningful values.
Marketing Manager - Consumer Brand (PT or FT) in Luton employer: Zero Surplus - Sales Industry Insight & Talent Strategy
Contact Detail:
Zero Surplus - Sales Industry Insight & Talent Strategy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Consumer Brand (PT or FT) in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing strategies, campaigns, and content creation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Be ready to discuss how your experience aligns with their goals, especially in areas like paid media and PR strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager - Consumer Brand (PT or FT) in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your experience in multi-channel marketing strategies, especially in D2C or ecommerce settings, to catch our eye!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about building brands with meaningful values. Share specific examples of how you've shaped creative concepts or managed campaigns that drove results.
Showcase Your Data Savvy: Since we love data-driven decisions, mention any experience you have with customer insights, PPC, and performance reporting. Let us know how you've used data to optimise campaigns and achieve targets.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Zero Surplus - Sales Industry Insight & Talent Strategy
✨Know Your Marketing Channels
Make sure you’re well-versed in multi-channel marketing strategies, especially around paid media like Meta and Google Ads. Brush up on how these platforms work and be ready to discuss your experience with them, as well as any successful campaigns you've led.
✨Showcase Your Creative Side
Prepare to talk about your approach to creative direction and content creation. Bring examples of past projects where you’ve shaped brand storytelling or collaborated with influencers. This will show your potential employer that you can think outside the box and drive engagement.
✨Understand the Customer Journey
Familiarise yourself with the customer journey from ad to landing page. Be ready to discuss how you’ve optimised website content for conversions in previous roles, particularly if you’ve worked with Shopify or similar platforms.
✨Be Ready to Discuss PR Strategies
Since brand awareness beyond paid media is key, think about how you’ve developed PR strategies in the past. Prepare examples of how you’ve secured coverage or built relationships with journalists and creators to enhance brand visibility.