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- Tasks: Lead and scale a full-stack marketing function for a B2B software company.
- Company: Join a profitable, founder-led firm known for advanced developer tools in regulated industries.
- Benefits: Enjoy flexible working with 2-3 days in the office and a chance to shape marketing strategy.
- Why this job: Make a significant impact in a high-growth environment while launching new products and expanding globally.
- Qualifications: Experience in marketing technical software and engaging with technical personas is essential.
- Other info: This role offers a unique chance to influence product and strategic decisions in a dynamic setting.
The predicted salary is between 72000 - 108000 £ per year.
Location: South East England (2-3 days a week in the office)
This is a unique opportunity to lead marketing at a profitable, founder-led B2B2B software company known for its advanced developer tool technology. The business serves highly technical users across a number of highly regulated industries. Over the past decade, the company has grown without external funding. With a suite of developer-centric tools used globally across government and enterprise sectors, it is now entering an ambitious scale-up phase: launching new products, expanding into the US, and evolving its go-to-market engine.
The Role
The VP of Marketing will build and scale a modern, full-stack marketing function from the ground up. You’ll take ownership of marketing strategy and execution - from positioning and demand generation to developer engagement and outbound GTM. This is a strategic, high-impact role with the opportunity to shape how a world-class product reaches its next phase of growth.
Your Mandate
- Architect and lead a full-funnel marketing strategy across inbound, outbound, ABM, and partnerships
- Evolve the brand to resonate with technical decision-makers and developer teams
- Scale a lean, high-impact team to support global expansion
- Partner closely with Sales, Product, and Executive leadership to support revenue growth and product launches
Key Responsibilities
- Own demand generation and pipeline growth beyond inbound channels
- Build and optimise a product marketing function across multiple products and personas
- Lead positioning and messaging for new product launches
- Design and implement account-based and outbound marketing programs
- Develop a scalable content engine targeting technical and executive audiences
- Establish marketing KPIs and a performance reporting framework
- Represent marketing at the leadership table, contributing to company-wide strategy
What You’ll Bring
- Experience marketing technical software (APIs, SDKs, developer tools, infrastructure products)
- Proven success engaging technical personas: developers, architects, engineering leaders
- Track record of scaling B2B SaaS marketing in £10M - £50M ARR environments
- Full-stack marketing expertise: product, demand gen, content, ABM, digital
- Ability to operate both strategically and tactically in high-autonomy, fast-paced settings
- Experience in complex go-to-market environments (e.g., B2B2B, platform-based or ecosystem sales)
- Background in cybersecurity, financial services, or government/defence sectors a strong plus
Why This Role?
You’ll take the reins of a well-regarded software company with strong foundations, profitability, product-market fit, and global customers, and help define the next phase of its growth. This is a rare opportunity to lead marketing in a highly technical environment, with influence across product, commercial, and strategic decisions. You’ll shape a new function, launch new products, grow a team, and make an outsized impact.
Vice President Marketing employer: ZEREN
Contact Detail:
ZEREN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Marketing
✨Tip Number 1
Network with professionals in the B2B SaaS and developer tools space. Attend industry events, webinars, or meetups to connect with potential colleagues or mentors who can provide insights into the company and its culture.
✨Tip Number 2
Familiarise yourself with the latest trends in marketing for technical software. Understanding the nuances of engaging technical personas will give you an edge in discussions during interviews.
✨Tip Number 3
Research the company's current marketing strategies and product offerings. Being able to discuss their existing approach and suggest innovative ideas will demonstrate your proactive mindset and strategic thinking.
✨Tip Number 4
Prepare to showcase your experience in scaling marketing functions. Be ready to share specific examples of how you've successfully driven demand generation and pipeline growth in previous roles, especially in similar environments.
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technical software, particularly in B2B SaaS environments. Emphasise your successes in engaging technical personas and scaling marketing functions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's goals and how your background aligns with their needs. Mention specific examples of your experience in demand generation and product marketing.
Highlight Strategic Impact: In your application, focus on your ability to operate both strategically and tactically. Provide examples of how you've contributed to company-wide strategies and influenced product launches in previous roles.
Showcase Relevant Metrics: Include quantifiable achievements in your application, such as pipeline growth percentages or successful marketing campaigns. This will demonstrate your capability to drive results in a high-autonomy, fast-paced environment.
How to prepare for a job interview at ZEREN
✨Showcase Your Technical Marketing Expertise
Given the role's focus on marketing technical software, be prepared to discuss your experience with APIs, SDKs, and developer tools. Highlight specific campaigns or strategies you've implemented that successfully engaged technical personas.
✨Demonstrate Strategic Thinking
This position requires a blend of strategic and tactical skills. Prepare examples of how you've developed and executed marketing strategies in fast-paced environments, particularly in B2B SaaS settings. Be ready to discuss how you can contribute to the company's ambitious growth plans.
✨Understand the Company’s Market Position
Research the company’s products and their positioning within the market. Familiarise yourself with their target audience and competitors. This knowledge will help you articulate how you can evolve the brand and resonate with technical decision-makers during the interview.
✨Prepare for Leadership Discussions
As the VP of Marketing, you'll be representing the marketing function at the leadership table. Think about how you can align marketing goals with overall company strategy. Be ready to discuss how you would collaborate with Sales, Product, and Executive leadership to drive revenue growth.
