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- Tasks: Lead and scale a full-stack marketing function for a B2B software company.
- Company: Join a profitable, founder-led company known for advanced developer tools in regulated industries.
- Benefits: Enjoy flexible working with 2-3 days in the office and a chance to shape marketing strategy.
- Why this job: Make a significant impact in a high-growth environment with global reach and innovative products.
- Qualifications: Experience in marketing technical software and engaging with technical personas is essential.
- Other info: This role offers a unique chance to influence product and strategic decisions.
The predicted salary is between 72000 - 108000 £ per year.
Location: South East England (2-3 days a week in the office)
This is a unique opportunity to lead marketing at a profitable, founder-led B2B2B software company known for its advanced developer tool technology. The business serves highly technical users across a number of highly regulated industries.
Over the past decade, the company has grown without external funding. With a suite of developer-centric tools used globally across government and enterprise sectors, it is now entering an ambitious scale-up phase: launching new products, expanding into the US, and evolving its go-to-market engine.
The VP of Marketing will build and scale a modern, full-stack marketing function from the ground up. You will take ownership of marketing strategy and execution - from positioning and demand generation to developer engagement and outbound GTM. This is a strategic, high-impact role with the opportunity to shape how a world-class product reaches its next phase of growth.
Your Mandate
- Architect and lead a full-funnel marketing strategy across inbound, outbound, ABM, and partnerships
- Evolve the brand to resonate with technical decision-makers and developer teams
- Scale a lean, high-impact team to support global expansion
- Partner closely with Sales, Product, and Executive leadership to support revenue growth and product launches
Key Responsibilities
- Own demand generation and pipeline growth beyond inbound channels
- Build and optimise a product marketing function across multiple products and personas
- Lead positioning and messaging for new product launches
- Design and implement account-based and outbound marketing programs
- Develop a scalable content engine targeting technical and executive audiences
- Establish marketing KPIs and a performance reporting framework
- Represent marketing at the leadership table, contributing to company-wide strategy
What You’ll Bring
- Experience marketing technical software (APIs, SDKs, developer tools, infrastructure products)
- Proven success engaging technical personas: developers, architects, engineering leaders
- Track record of scaling B2B SaaS marketing in £10M - £50M ARR environments
- Full-stack marketing expertise: product, demand gen, content, ABM, digital
- Ability to operate both strategically and tactically in high-autonomy, fast-paced settings
- Experience in complex go-to-market environments (e.g., B2B2B, platform-based or ecosystem sales)
- Background in cybersecurity, financial services, or government/defence sectors a strong plus
Why This Role?
You will take the reins of a well-regarded software company with strong foundations, profitability, product-market fit, and global customers, and help define the next phase of its growth. This is a rare opportunity to lead marketing in a highly technical environment, with influence across product, commercial, and strategic decisions.
You will shape a new function, launch new products, grow a team, and make an outsized impact.
Vice President Marketing employer: ZEREN
Contact Detail:
ZEREN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Marketing
✨Tip Number 1
Network with professionals in the B2B SaaS and developer tools space. Attend industry events, webinars, or meetups where you can connect with potential colleagues or mentors who can provide insights into the company and its culture.
✨Tip Number 2
Familiarise yourself with the latest trends in marketing for technical products. Read up on successful case studies and strategies that have worked for similar companies, especially those in regulated industries.
✨Tip Number 3
Prepare to discuss your experience with scaling marketing functions in high-growth environments. Be ready to share specific examples of how you've successfully engaged technical personas and driven demand generation.
✨Tip Number 4
Understand the company's product suite and its target audience thoroughly. This will help you articulate how you can evolve their brand and marketing strategy to resonate with technical decision-makers during discussions.
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technical software, particularly in B2B SaaS environments. Emphasise your successes in engaging technical personas and scaling marketing functions.
Craft a Compelling Cover Letter: In your cover letter, articulate your vision for the marketing strategy you would implement. Mention specific examples of how you've successfully led marketing initiatives in similar environments and how you can contribute to the company's growth.
Showcase Your Strategic Thinking: During the application process, demonstrate your ability to think strategically. Discuss your experience with demand generation, product marketing, and account-based marketing, and how these skills will help the company achieve its goals.
Highlight Relevant Industry Experience: If you have a background in cybersecurity, financial services, or government/defence sectors, make sure to highlight this in your application. This experience is a strong plus and can set you apart from other candidates.
How to prepare for a job interview at ZEREN
✨Showcase Your Technical Marketing Expertise
Make sure to highlight your experience in marketing technical software, especially if you've worked with APIs, SDKs, or developer tools. Be prepared to discuss specific campaigns or strategies you've implemented that successfully engaged technical personas.
✨Demonstrate Strategic Thinking
This role requires a blend of strategic and tactical skills. Prepare examples of how you've developed and executed full-funnel marketing strategies in previous roles, particularly in B2B SaaS environments. Show how you can think big while also managing the details.
✨Understand the Company’s Market Position
Research the company’s products and their positioning in the market. Be ready to discuss how you would evolve their brand to resonate with technical decision-makers and developer teams, and suggest ideas for new product launches.
✨Prepare for Leadership Collaboration
Since this role involves partnering closely with Sales, Product, and Executive leadership, think about how you can contribute to company-wide strategy. Prepare to discuss your experience working cross-functionally and how you’ve driven alignment between marketing and other departments.
