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For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns on social platforms to drive user acquisition.
- Company: Zepz Group is revolutionising remittances, empowering cross-border communities through finance and technology.
- Benefits: Enjoy unlimited annual leave, private medical cover, and a remote-first work culture.
- Why this job: Join a diverse team passionate about making a global impact while growing your marketing skills.
- Qualifications: Experience in digital marketing, especially with Meta Ads; strong analytical and communication skills required.
- Other info: Work remotely with a vibrant team from around the world, embracing inclusivity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Zepz
Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology – driven by the vision of a world that celebrates migrants\’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries
Come join us!
Zepz.io
Our Commitments:
About the role:
You will be a successful Performance Marketing Specialist:
- Are confident with Social paid media channels (Meta) and Google Ads as a bonus
- Have a strong data-driven and analytical mindset and use this for your decision-making
- Look for optimisations, efficiencies and automation
- Are a good communicator and able to summarise data concisely and effectively
- Are keen to learn and take on new challenges
What you will own (Role and responsibilities):
Reporting to the Performance Marketing team Lead
- Paid Media Campaign Management:
- Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
- Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
- Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
- Stay up-to-date with the latest trends and best practices in performance marketing.
- Drive user acquisition and app installs through targeted paid media campaigns.
- Track and report on key performance metrics, providing insights and recommendations for improvement.
- Utilise Google Sheets or Excel for data analysis and reporting.
- Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
- Ensure campaigns are cost-effective and within budget constraints.
- Conduct regular optimisations and adjustments based on performance data.
- Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies.
- Work with senior managers to develop creative briefs to guide the production of engaging ad content.
- Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
What you bring to the table:
- Experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C App sector.
- Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
- Strong analytical skills and proficiency in Google Sheets or Excel.
- Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
- Right to work in the UK.
- Strong communication and collaboration skills.
Bonus points if you:
- Have experience with third-party tools such as Smartly, SA360, DV360
- Have experience on additional social marketing platforms such as TikTok or X or spotify
- You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino
What you\’ll get from us
Please note that the benefits below will apply to permanent roles.
We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:
- Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
- Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
- Retirement: We offer pension schemes to help you plan for and secure your future.
- Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
- Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.
We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!
Why choose Zepz?
- Our team of over 1,000 employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces – making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations – spaces we can meet, collaborate and connect.
- We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
- We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
- At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose – to continue to provide the best service to our users.
Ready to Apply?
Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.
Confidence can sometimes hold us back from applying for a job. But we\’ll let you in on a secret: there\’s no such thing as a \’perfect\’ candidate. Zepz is a place where everyone can thrive.
So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.
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Performance Marketing Specialist | London, UK employer: Zepz
Contact Detail:
Zepz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist | London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Meta and Google Ads. This will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Zepz Group on LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles. Being able to articulate your analytical mindset will resonate well with the hiring team.
✨Tip Number 4
Showcase your communication skills by being clear and concise in any discussions or interviews. Practice summarising complex data insights into simple terms, as this is a key requirement for the role.
We think you need these skills to ace Performance Marketing Specialist | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with social paid media channels like Meta Ads. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Although optional, a cover letter can set you apart. Use it to explain why you're passionate about performance marketing and how your analytical mindset aligns with Zepz's goals. Mention any experience with A/B testing and data analysis.
Highlight Your Analytical Skills: In your application, emphasise your proficiency in Google Sheets or Excel. Provide examples of how you've used data to drive decisions and optimise campaigns, as this is crucial for the role.
Show Enthusiasm for Learning: Zepz values a keen attitude towards learning and taking on new challenges. In your application, mention any recent courses or certifications related to digital marketing or performance analytics that you've completed.
How to prepare for a job interview at Zepz
✨Know Your Platforms
Familiarise yourself with Meta Ads and Google Ads, as these are crucial for the role. Be prepared to discuss your experience with these platforms and any successful campaigns you've managed.
✨Showcase Your Analytical Skills
Highlight your data-driven mindset by discussing specific examples where you've used analytics to optimise campaigns. Be ready to explain how you interpret complex data sets and derive actionable insights.
✨Communicate Clearly
Since strong communication is key, practice summarising your past campaign performances concisely. Think about how you can convey complex information in a straightforward manner during the interview.
✨Embrace Learning and Adaptability
Zepz values a keen willingness to learn and take on new challenges. Prepare to discuss how you've adapted to changes in the marketing landscape or learned new tools and strategies in your previous roles.
