Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns on social platforms to drive user acquisition.
- Company: Join Zepz Group, a leader in global remittance, transforming finance for cross-border communities.
- Benefits: Enjoy unlimited annual leave, private medical cover, and remote work flexibility.
- Why this job: Be part of a diverse team making a real impact in the fintech space.
- Qualifications: Experience in digital marketing, especially with Meta Ads; strong analytical skills required.
- Other info: Work in a fully distributed team with a vibrant culture and various perks.
The predicted salary is between 30000 - 42000 £ per year.
Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad.
We act like owners - We are relentlessly delivering for our users and spending money thoughtfully. We embrace embarrassing honesty - We function best when we’re open and honest with one another — especially about our challenges and doubts. We have a bias to action - We get to first outcomes quickly, iterate and learn. We strive to be better - We may make mistakes, but always learn from them. We are inclusive - to better reflect and serve our users.
About the role:
You will be a successful Performance Marketing Specialist:
- Are confident with Social paid media channels (Meta) and Google Ads as a bonus
- Have a strong data-driven and analytical mindset and use this for your decision-making
- Look for optimisations, efficiencies and automation
- Are a good communicator and able to summarise data concisely and effectively
- Are keen to learn and take on new challenges
What you will own (Role and responsibilities):
- Reporting to the Performance Marketing team Lead
- Paid Media Campaign Management:
- Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
- Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
- Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
- Stay up-to-date with the latest trends and best practices in performance marketing.
- Drive user acquisition and app installs through targeted paid media campaigns.
- Track and report on key performance metrics, providing insights and recommendations for improvement.
- Utilise Google Sheets or Excel for data analysis and reporting.
- Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
- Ensure campaigns are cost-effective and within budget constraints.
- Conduct regular optimisations and adjustments based on performance data.
- Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies.
- Work with senior managers to develop creative briefs to guide the production of engaging ad content.
- Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
- Support senior managers as required to help elevate the digital marketing program.
What you bring to the table:
- Experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C App sector.
- Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
- Strong analytical skills and proficiency in Google Sheets or Excel.
- Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
- Right to work in the UK.
- Strong communication and collaboration skills.
- Have experience with third-party tools such as Smartly, SA360, DV360
- Have experience on additional social marketing platforms such as TikTok or X or Spotify
- You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino
What you’ll get from us:
Please note that the benefits below will apply to permanent roles. We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:
- Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
- Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
- Retirement: We offer pension schemes to help you plan for and secure your future.
- Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
- Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.
We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!
Why choose Zepz?
Our team of over 1,000 employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs. We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose - to continue to provide the best service to our users.
Ready to Apply? Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization. Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. Zepz is a place where everyone can thrive. So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.
Performance Marketing Specialist employer: Zepz
Contact Detail:
Zepz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Meta and Google Ads. This will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Zepz Group on LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles. Being able to articulate your analytical skills will set you apart from other candidates.
✨Tip Number 4
Showcase your communication skills by being clear and concise when discussing your experiences. Practice summarising complex data insights into simple terms, as this is a key requirement for the role.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with social media channels like Meta Ads. Emphasise any analytical skills and tools you’ve used, such as Google Sheets or Excel.
Craft a Compelling Cover Letter: Although optional, a cover letter can set you apart. Use it to explain why you're passionate about performance marketing and how your background aligns with Zepz Group's mission of empowering cross-border communities.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions in past roles. Mention specific campaigns you've managed and the results achieved through optimisation and A/B testing.
Highlight Communication Skills: Since the role requires effective communication, include instances where you've successfully collaborated with teams or presented data insights. This will demonstrate your ability to summarise complex information clearly.
How to prepare for a job interview at Zepz
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your strong data-driven mindset. Be prepared to discuss how you've used data analysis in past campaigns to drive growth and optimise performance.
✨Familiarise Yourself with Paid Media Channels
Make sure you have a solid understanding of social paid media channels, especially Meta Ads. If you have experience with Google Ads or other platforms like TikTok, be ready to share specific examples of successful campaigns you've managed.
✨Communicate Clearly and Concisely
Effective communication is key in this role. Practice summarising complex data into clear insights that can be easily understood by others. Think about how you would explain your campaign results to someone without a marketing background.
✨Demonstrate a Bias to Action
Zepz values a bias to action, so be prepared to discuss times when you've taken initiative in your previous roles. Highlight any quick decisions you've made that led to positive outcomes, showing your ability to iterate and learn from experiences.