Marketing Analytics Lead

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries.

We act like owners: We are relentlessly delivering for our users and spending money thoughtfully. We embrace embarrassing honesty: We function best when we’re open and honest with one another — especially about our challenges and doubts. We have a bias to action: We get to first outcomes quickly, iterate and learn. We strive to be better: We may make mistakes, but always learn from them. We are inclusive: to better reflect and serve our users.

About the Role: We’re looking for a highly skilled and strategic Marketing Science Lead to elevate our marketing performance through data-driven insights and advanced analytics. This is a senior individual contributor (IC) role, ideal for someone who thrives on solving complex problems, collaborating cross-functionally, and driving impact. You’ll lead key initiatives around Marketing Mix Modeling (MMM), attribution, and causal inference, helping the business understand the true impact of marketing and optimize our media investments accordingly.

What you will own:

• Lead development and execution of analytics frameworks to evaluate marketing effectiveness and ROI using MMM, attribution modeling, CLV, CACs and experimentation.
• Apply causal inference techniques (e.g., difference-in-differences, propensity score matching, uplift modeling) to isolate true marketing impact and support strategic planning.
• Build and maintain robust reporting and dashboarding infrastructure to track channel performance and business KPIs.
• Collaborate with channel owners (paid media, lifecycle, SEO/SEM, brand) to uncover insights and recommend optimization strategies.
• Own and evolve attribution models (e.g., rules-based, data-driven, algorithmic) to understand customer journey dynamics and guide budget allocation.
• Communicate complex analytical findings to executive stakeholders in a clear and actionable way.

What you bring to the table:

• Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science, or a related field.
• 5+ years of experience in marketing analytics or data science roles with a strong focus on performance marketing measurement.
• Expertise in Marketing Mix Modeling and attribution techniques, with demonstrated experience applying them in a real-world setting.
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI).
• Hands-on experience with Python or R for statistical modeling and advanced analytics.
• Strong foundation in experimental design and causal inference methods.
• Familiarity with platforms such as Google Analytics, Meta Ads, Google Ads, HubSpot, or similar martech tools.
• Strong leadership, project management, and stakeholder communication skills.
• Ability to work independently and lead high-impact projects from end to end, demonstrating the ability to thrive in fast-paced environments with minimal supervision.

Preferred Qualifications:

• Experience with incrementality testing and geo-experiments.
• Familiarity with data pipelines and cloud-based platforms (e.g., Snowflake, BigQuery, Databricks, dbt).
• Experience presenting to senior executives and influencing strategic decisions with data.

What you’ll get from us:

Please note that the benefits below will apply to permanent roles. We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
• Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
• Retirement: We offer pension schemes to help you plan for and secure your future.
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!

Why choose Zepz? Our team of over 1,000 employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect. We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs. We collectively speak over twenty languages. At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose - to continue to provide the best service to our users.

Ready to Apply? Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization. Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a 'perfect' candidate. Zepz is a place where everyone can thrive. So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.