At a Glance
- Tasks: Lead global performance marketing strategy and manage a multi-million pound budget.
- Company: Join Zepz, a mission-driven tech company transforming cross-border finance.
- Benefits: Enjoy unlimited annual leave, great healthcare, and tailored perks for your lifestyle.
- Other info: Embrace AI tools to enhance productivity and drive innovation.
- Why this job: Make a real impact in a fast-paced environment while driving customer growth.
- Qualifications: Experience in performance marketing and team leadership required.
The predicted salary is between 75600 - 92400 £ per year.
About Zepz
Our Meaningful Mission
At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal; we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting-edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognises and supports global connections.
Who You'll Be Joining
We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem-solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.
Our Core Commitments — What We Live By
- Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
- Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
- Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.
Perks of Joining Our Team
We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave, great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.
About the role
We're looking for a Director of Performance Marketing to own and scale our paid acquisition engine globally across the WorldRemit and Sendwave brands. This is a pivotal senior leadership role: you will set the strategy, manage significant channel budgets, lead a team of 5, and drive measurable growth in customer acquisition and revenue across all paid digital channels and markets.
What You'll Own
- Strategy & Channel Mix: Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate. Own SEO & GEO strategy and delivery, working closely with the Martech team. Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation. Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments. Lead seasonal and campaign planning in close partnership with Brand and Creative teams.
- Commercial Accountability: Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets. Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting. Deliver regular performance reviews, translating complex channel data into clear business narrative. Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.
- Team Leadership: Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows. Build team capability in measurement, automation, creative testing, and data-led decision making. Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors. Drive a culture of rigour, speed, and continuous improvement across the team.
- Cross-functional Collaboration: Work with Product and CRM to ensure a seamless handoff from paid click to onboarded sender. Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for paid channels. Collaborate with Brand & Central PMM to ensure creative quality and message consistency across paid formats. Work with Legal and Compliance on channel specific regulatory requirements across markets.
- AI Literacy & Tools: As Zepz continues to build AI into how we work, we expect everyone to engage with it as a core part of their role. For this position we are looking for: A genuine curiosity about AI and how it can be applied in your area of work — from accelerating analysis and insight generation, to improving how we design and deliver processes and communications. Practical experience using AI tools in a professional context — whether to connect information, draft content, build frameworks, or create insights from data. We want people who actively use AI to increase productivity, not those who are waiting to be told to. Strong AI literacy — an understanding of what AI assistants can and cannot do, how to prompt effectively, and how to critically evaluate AI-generated output before using it. Awareness of the ethical considerations and responsible use of AI in the workplace, particularly in the context of sensitive data, customer experience, and compliance. Prior experience using Claude (Anthropic) is a nice-to-have but not essential — what matters most is that you are genuinely engaged with AI as a tool, comfortable experimenting, and eager to share what works with your wider team.
Performance Marketing Director in London employer: Zepz
Zepz is an exceptional employer that champions innovation and inclusivity, offering a dynamic work culture where diverse perspectives are valued. Employees benefit from extensive growth opportunities within a global network, working collaboratively to enhance financial access across 50 countries. With a commitment to compliance and customer experience, Zepz empowers its team members to make a meaningful impact in the FinCrime sector while enjoying a supportive and fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zepz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zepz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zepz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zepz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zepz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zepz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zepz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zepz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zepz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zepz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
