At a Glance
- Tasks: Lead CRM strategy to enhance user engagement and loyalty across our brands.
- Company: Join Zepz, a mission-driven fintech breaking down barriers for global communities.
- Benefits: Enjoy unlimited leave, great healthcare, and tailored perks in a remote-first culture.
- Other info: Be part of a dynamic team focused on innovation and high performance.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: Experience in CRM or Lifecycle Marketing, with strong data analysis skills.
The predicted salary is between 50000 - 65000 € per year.
Join Zepz: Breaking Down Borders, Together
Our Meaningful Mission
At Zepz, we’re all about breaking down barriers for our customers and our teammates. We provide a lifeline and deliver opportunities to cross‑border communities that need it most through cutting‑edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We’re not just moving money; we’re building a world that truly recognizes and supports global connections.
Who You’ll Be Joining
We look for mission‑driven builders who thrive in a fast‑paced environment connected to a true purpose. We’re an ever‑developing team of experts who enjoy problem‑solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.
Our Core Commitments — What We Live By
- Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
- Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
- Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.
Perks of Joining Our Team
We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote‑first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with tailored, location‑specific perks designed to support your whole life, not just your work. Think unlimited annual leave, great healthcare benefits, and employee discounts.
About the Role and Team
The CRM Manager will play a pivotal role in shaping how we communicate with millions of users across our brands (WorldRemit and Sendwave). You will sit at the heart of our growth strategy, turning complex data and customer insights into meaningful, automated experiences that drive long‑term loyalty. You will be a strategic partner to the Director of CRM, helping to define our vision while being hands‑on to ensure flawless execution across our global markets.
What You Bring to the Table
- Proven track record in a CRM or Lifecycle Marketing role, ideally within a fast‑paced fintech or high‑growth consumer app environment.
- Deep experience with enterprise‑level CRM platforms and an understanding of how to integrate data feeds for real‑time personalization.
- You don’t just report numbers; you find the "why" behind the data and use it to steer your strategy.
- Ability to influence stakeholders across different departments and communicate technical CRM concepts to non‑technical audiences.
- A passion for "flawless execution" and an eye for creative quality.
What You Will Focus On
- Strategic Roadmap & Collaboration: Own the CRM growth strategy for the Sendwave wallet, with clear accountability for driving adoption, engagement, and repeat usage. Lead CRM strategy for all new product launches across Zepz, ensuring lifecycle communications accelerate activation and long‑term value from launch onward. Partner with the Director of CRM to shape a growth‑oriented lifecycle roadmap aligned to business priorities, revenue impact, and customer retention. Work closely with Product, Analytics, Commercial, and Marketing teams to translate product strategy into high‑impact CRM journeys that drive measurable outcomes. Act as a growth advisor to stakeholders, identifying where CRM can unlock incremental value across the customer lifecycle.
- Execution & Technical Excellence: Own day‑to‑day execution of CRM initiatives, balancing strategic leadership with hands‑on campaign building and optimization. Design, build, and deploy sophisticated automated journeys and one‑off campaigns using Braze, grounded in behavioral segmentation and real‑time signals. Work confidently with Liquid to enable dynamic personalization at scale; experience with HTML and CSS is a strong plus. Push the CRM platform to its full potential, ensuring we consistently use advanced features to improve relevance, speed, and performance. Champion creative quality and executional excellence across push, email, in‑app, and SMS, ensuring every message drives clarity, action, and brand trust.
- Optimization & Data Insights: Own performance monitoring across automated journeys and campaigns, with a strong focus on growth metrics such as activation, conversion, frequency, and retention. Use experimentation (A/B testing), journey mapping, and content iteration to continuously improve lifecycle performance. Translate data, customer insights, and market trends into clear, actionable optimization plans that deliver incremental growth. Communicate results with impact, focusing on business outcomes rather than vanity metrics.
- Mentorship & Leadership: Provide guidance and support to junior team members, fostering a culture of high performance and technical precision. Act as a quality gate for CRM output, ensuring a consistently high standard of lifecycle strategy, technical precision, and delivery across brands.
If you want to join us in our journey to help break barriers in financial access and improve lives globally, there’s no better place or time to join.
CRM Manager - Marketing employer: Zepz
At Zepz, we pride ourselves on being an exceptional employer that champions a culture of trust and empowerment. Our remote-first approach offers unparalleled flexibility, complemented by generous benefits such as unlimited annual leave and comprehensive healthcare. As a CRM Manager, you'll thrive in a dynamic environment where your contributions directly impact our mission to enhance global connections, while enjoying ample opportunities for professional growth and collaboration with a passionate team.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews to learn more about their experiences and share your passion for CRM and marketing.
✨Tip Number 2
Prepare for interviews by researching Zepz and its mission. Understand how your skills can help break down barriers for customers. Tailor your answers to show you’re not just a fit for the role, but also for the company culture.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects that highlight your ability to drive engagement and loyalty. Use data to back up your success stories and demonstrate your strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our mission-driven team at Zepz.
We think you need these skills to ace CRM Manager - Marketing
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how your values align with our mission at Zepz. Share why breaking down barriers in financial access matters to you.
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM platforms and any relevant achievements. We love seeing how you've made an impact in previous roles, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain how your skills and experiences make you the perfect fit for our team. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our mission-driven team!
How to prepare for a job interview at Zepz
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially Braze. Familiarise yourself with how to integrate data feeds and create automated journeys. Being able to discuss specific examples of your past work with these tools will show you’re ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve developed and executed CRM strategies in previous roles. Think about how you can align your experiences with Zepz's mission of driving customer engagement and loyalty. Be ready to share specific metrics that demonstrate your impact on growth and retention.
✨Communicate Like a Pro
Since the role requires influencing stakeholders across departments, practice explaining complex CRM concepts in simple terms. Use examples from your experience where you successfully communicated technical details to non-technical audiences. This will highlight your ability to be a transparent communicator.
✨Emphasise Your Passion for Execution
Zepz values 'flawless execution', so come prepared with examples of campaigns you’ve led that exemplify this. Discuss how you ensure high-quality output and how you measure success beyond just numbers. This will show that you understand the importance of delivering results that matter.
