At a Glance
- Tasks: Lead marketing strategies for a globally recognised mobile game portfolio and drive user acquisition.
- Company: Join ZeptoLab, the creative force behind the iconic Cut the Rope.
- Benefits: Enjoy flexible remote work and a collaborative, low-bureaucracy environment.
- Other info: Work directly with the CEO and shape the future of mobile gaming.
- Why this job: Make impactful decisions in a profitable company at a pivotal growth moment.
- Qualifications: 5+ years in mobile game marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we’re looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio.
What You'll Do
- Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization.
- Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models.
- Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities.
- Oversee ad monetization strategy, balancing revenue growth with player experience.
- Partner with analytics to turn performance data into clear marketing decisions and priorities.
- Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions.
- Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO.
What We're Looking For
- 5+ years in mobile game marketing, with significant time in a senior leadership role.
- Hands‑on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust).
- Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation.
- Proven ability to lead and develop marketing teams across UA, product marketing, and creative.
- Sharp product marketing instinct — you understand both player motivation and business goals.
- Experience in a multi‑title environment, balancing different priorities across a portfolio.
- Fluent with performance data — you make decisions based on numbers, not gut alone.
Nice to Have
- Familiarity with hybrid‑casual puzzle or midcore genres.
- Experience with creative testing frameworks.
- Background in new mobile game launches.
Why ZeptoLab
ZeptoLab is independent, profitable, and home to one of mobile gaming’s most recognized IPs — Cut the Rope. Small enough that your decisions have real impact, established enough that you’re not building from zero. You’ll work directly with the CEO in a culture that values ownership and sharp thinking over process and layers.
What We Offer
- Flexible remote working setup.
- A collaborative, low-bureaucracy environment where marketing has a real seat at the table.
- The opportunity to shape the marketing function of a globally recognized mobile game portfolio at a pivotal moment in the company’s growth.
Head of Growth employer: ZeptoLab
ZeptoLab is an exceptional employer, offering a unique opportunity to lead the marketing function of a globally recognised mobile game portfolio. With a collaborative and low-bureaucracy environment, employees enjoy flexible remote working arrangements and the chance to make impactful decisions alongside the CEO. The company prioritises ownership and innovation, providing ample opportunities for professional growth in the dynamic world of mobile gaming.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend gaming events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user acquisition and marketing strategies. We want to see how you’ve driven growth in previous roles.
✨Tip Number 3
Prepare for interviews by understanding ZeptoLab’s games and their marketing strategies. We love candidates who are passionate about our titles and can bring fresh ideas to the table!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for talent that can help us scale our marketing function.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Growth role. Highlight your experience in mobile game marketing and leadership, focusing on relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for ZeptoLab. Share your passion for mobile gaming and how your skills in user acquisition and product marketing can drive our growth.
Showcase Your Data Skills:Since we love making decisions based on numbers, include examples of how you've used performance data to inform marketing strategies. This will show us you’re fluent in analytics and can back up your decisions.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important details!
How to prepare for a job interview at ZeptoLab
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent with performance data. Brush up on your metrics and be ready to discuss how you've used data to drive user acquisition and optimise marketing strategies in the past.
✨Showcase Your Leadership Skills
You'll be leading a marketing team, so come prepared with examples of how you've developed teams in previous roles. Highlight specific instances where your leadership made a tangible impact on performance or team dynamics.
✨Understand the Game Portfolio
Familiarise yourself with ZeptoLab's titles, especially 'Cut the Rope'. Be ready to discuss how you would approach ASO and UA for these games, showing that you can translate business priorities into actionable marketing plans.
✨Be Ready for Creative Discussions
Since creative production is part of the role, think about your experience with creative testing frameworks. Prepare to share insights on how you've evaluated creative effectiveness and what strategies you would implement for ad monetisation.
