At a Glance
- Tasks: Lead creative marketing strategies for Amazfit in the UK sports market.
- Company: Join Zepp Health, a pioneer in the Health Tech industry focused on fitness and technology.
- Benefits: Enjoy wellbeing time off, ongoing training, and employee gifting with smart wearables.
- Other info: This is a mid-senior level full-time position based in London.
- Why this job: Make a real impact in a new role while working in a dynamic, innovative environment.
- Qualifications: 5 years of brand marketing experience, preferably in the sports industry, with strong campaign development skills.
We are looking for an experienced Marketing Planner based in UK, who will be responsible for developing creative solutions for our consumer brand Amazfit, reporting directly into our Sports Marketing Lead.
She/He will take charge of creative brand idea generation and solutions planning to strenghten our global marketing capability.
This is a new role in our EMEA organization, with a great opportunity to leave your visible mark on our road to disrupt the Health Tech industry in the global markets. If you’re an ambitious Creative Manager/Marketing Manager with a passion for health, fitness and technology, this role could be for you.
What the role will involve:
The UK Marketing Planner will focus 100% on the UK local market with a big focus on the local sports channel, Media and communities, with the current main responsibilities:
- Lead the identification, mapping, and engagement of UK sports communities, ambassadors & events , from running and outdoor to fitness and performance, to strengthen brand awareness and reputation among key end users.
- Coordinate all agencies involved in the creative platform development (ATL, PR, Digital, community-focused initiatives), while aligning closely with cross-functional teams (finance, legal, etc.).
- Prepare and execute the UK country marketing plan, ensuring alignment with global strategies and guidelines, and follow up to ensure timely and effective local execution.
- Stimulating consistency in the activation and execution of the strategy with local Sales team, understanding the opportunity for adaptation to maximize the local relevance;
- Analyzes post-launch analytics and exports lessons learnt on omnichannel campaigns, liaising with the local markets;
You’ll be / have:
- 5 years of Brand Marketing experience within Consumer brands (preferably in Sports industry) and/or in international Marketing agencies;
- Tracked experience in developing an ATL/BTL creative campaign from ideation to execution;
- Markets sensibility and track record in establishing strong relationship with affiliates;
- Experience both in strategic and operational marketing roles (global/regional and local) strongly preferred;
- Relevant international experience: having worked and lived in different countries is a strong plus;
What you’ll get from us:
- Wellbeing time off on the first Friday afternoon every month
- Ongoing training and support
- Great career progression as the company grows at global level
- Employee gifting with the latest smart wearable products
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Wellness and Fitness Services, Sporting Goods Manufacturing, and Computers and Electronics Manufacturing
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#J-18808-LjbffrUK Marketing Planner employer: Zepp Health
At Zepp Health, we pride ourselves on being an innovative employer that champions creativity and personal growth. As a UK Marketing Planner, you'll thrive in a dynamic work culture that values collaboration and encourages you to make a tangible impact in the health tech industry. With benefits like wellbeing time off, ongoing training, and opportunities for career progression, you'll find a supportive environment that empowers you to excel in your role while enjoying the vibrant atmosphere of London.
StudySmarter Expert Advice🤫
We think this is how you could land UK Marketing Planner
✨Tip Number 1
Familiarise yourself with the Amazfit brand and its positioning in the health tech market. Understanding their current marketing strategies and community engagement efforts will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network within the UK sports and fitness community. Attend local events, engage with sports ambassadors, and connect with professionals in the industry to build relationships that could be beneficial for your application and future role.
✨Tip Number 3
Showcase your experience in both strategic and operational marketing roles by preparing examples of successful campaigns you've led. Be ready to discuss how you adapted strategies for local markets, as this is crucial for the position.
✨Tip Number 4
Stay updated on trends in the health and fitness technology sector. Being knowledgeable about emerging technologies and consumer behaviours will not only impress during interviews but also show your passion for the industry.
We think you need these skills to ace UK Marketing Planner
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in brand marketing, particularly within the consumer and sports industries. Use specific examples of campaigns you've led or contributed to that align with the responsibilities of the UK Marketing Planner role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for health, fitness, and technology. Discuss how your background and skills make you a perfect fit for the role, and mention any specific experiences that demonstrate your ability to engage with sports communities and manage creative campaigns.
Showcase Your Creative Thinking:In your application, include examples of creative solutions you've developed in previous roles. Highlight your experience in both ATL and BTL campaigns, and explain how you approached ideation and execution to achieve successful outcomes.
Highlight International Experience:If you have relevant international experience, be sure to mention it. Discuss how living and working in different countries has shaped your marketing perspective and ability to adapt strategies for local markets, which is crucial for this role.
How to prepare for a job interview at Zepp Health
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Amazfit and its position in the health tech industry. Understand their products, target audience, and recent marketing campaigns. This will help you demonstrate your passion and knowledge during the discussion.
✨Showcase Your Creative Process
Be prepared to discuss your approach to developing creative marketing solutions. Share specific examples of past campaigns you've led, focusing on your role in ideation, execution, and the results achieved. This will highlight your experience and creativity.
✨Emphasise Collaboration Skills
Since the role involves coordinating with various agencies and cross-functional teams, be ready to talk about your experience working collaboratively. Provide examples of how you've successfully managed relationships and aligned strategies across different departments.
✨Prepare for Market-Specific Questions
Given the focus on the UK market, anticipate questions related to local sports communities and consumer behaviour. Think about how you would engage these communities and adapt global strategies to fit local needs, showcasing your market sensibility.
