Lead Generation Executive in Coventry

At the heart of our thriving marketing team, the Lead Generation Executive will drive business expansion by identifying and nurturing new opportunities across the UK midmarket. You will play a key role in generating qualified leads and building relationships that support our ambitious growth goals. Working within a fast-paced, award-winning tech business, you will help fuel the sales pipeline and deliver real commercial impact. This role is ideal for someone who is proactive, people-focused, and motivated by results. With our continued growth, underpinned by our B Corp status and recognition in the Deloitte Fast 50, you will have every opportunity to develop your career in an organisation that values innovation, sustainability, and success.

Operational Management

• Achieve Targets: Ensure the achievement of campaigns, face-to-face appointments, webinars, and event attendees, aligning with the overall sales and marketing team targets.
• Business Pipeline: Build and manage a robust business pipeline, delivering accurate qualified meetings forecasting to line managers. Proactively seek opportunities to meet and exceed monthly and quarterly targets.
• Customer Service: Embody outstanding customer service by tactfully challenging prospect assumptions, generating referred business through high service levels, and maintaining strong customer relationships.

Communications

• Lead Qualification: Utilise business development skills to engage net new accounts, qualifying leads effectively to provide commercially suitable opportunities for the Sales Team.
• Effective Communication: Communicate complex solutions, digital, creative services, and solutions effectively to key decision-makers in the target market. Collaborate with Marketing to follow up on leads and provide input for future campaigns.
• CRM Management: Manage CRM to ensure accurate qualification and targeting of companies. Ensure meetings booked are not cancelled, using marketing and value-add strategies.
• Clear Communication: Adapt communication style to engage with individuals from Junior to CEO levels, ensuring clarity on core offerings and services. Coordinate marketing efforts to boost brand awareness.
• Brand Communication: Ensure the Zenzero brand message is communicated in a strong and consistent way to promote a positive and professional environment in the sales and marketing teams to staff, internal, external, corporate, and commercial customers. Ensure confidentiality is maintained throughout all aspects of the operational function. Promote a positive and professional image of the Sales & Marketing team at all times.

Resource Management

• Team Collaboration: Work collaboratively within a close-knit culture, seeking help from the team and line manager when needed.

Systems and Information

• Technology Savvy: Demonstrate interest and understanding in technology, recognising its benefits to organisations and specific individuals. Ensure all processes and procedures are compliant with client SLAs and ISO27001 and ISO9001. Be adept in all key systems in use within the Sales and Marketing teams to monitor quality, compliance, and performance. Learn new systems and services, as required, and share knowledge with the wider team. Assist the senior management team in identifying business opportunities to develop and enhance the service to clients.

General

• Self-Motivation: Display a self-motivated attitude, consistently pushing boundaries outside the comfort zone, and keeping long-term goals in focus.
• Enthusiasm: Bring energy, passion, and a positive, can-do attitude to the role.
• Adaptability: Be adaptive, resilient, and willing to learn, embodying a hunter mentality with a competitive spirit and a drive to be at the top of the board.
• Teamwork: Exhibit strong teamwork, asking for help when needed, working collaboratively, and accepting feedback and criticism in a constructive manner.
• Persuasion: Demonstrate competence in convincing others to pursue a course of action.
• Relationship Building: Integral to the role, build and maintain client relationships, instilling trust internally and coaching others on effective client engagement.