Zensar Technologies is seeking a Customer Lifecycle Marketing Manager to own the end-to-end fan lifecycle in the direct-to-fan digital strategy. You will craft journeys, content, and ensure activation across Adobe and Pulselive (Beyond) platforms.
You'll implement measurement, KPIs and reporting on live journeys, design data-collection points to deepen fan insights, and coordinate with Marketing, Content, Data, Product and Tech teams as well as Adobe Pro Services, Two Circles and Pulselive.
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Fan Lifecycle Architect | Data-Driven Digital Marketing employer: Zensar Technologies
As a Principal Digital Strategist at our company, you will thrive in a dynamic and innovative work culture that prioritises creativity and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth and leadership. Located in a vibrant city, our team is dedicated to crafting exceptional consumer experiences for multi-national brands, making this an exciting place to advance your career while making a meaningful impact.