At a Glance
- Tasks: Build and execute B2B healthcare marketing strategies to drive brand awareness and lead generation.
- Company: Join Zenrox, a pioneering AI healthcare tech company transforming procurement.
- Benefits: Competitive salary, equity stake, hybrid/remote work, and career growth opportunities.
- Other info: Foundational role with potential to build and lead a marketing team.
- Why this job: Shape marketing strategy and make a real impact in the healthcare sector.
- Qualifications: 4+ years B2B marketing experience, strong writing skills, and LinkedIn expertise.
The predicted salary is between 45000 - 45000 £ per year.
Location: London (Hybrid) or Remote (UK-based)
Salary: £45,000 + equity
About Zenrox
Zenrox Healthcare UK uses AI to transform medical equipment procurement. We deliver 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and healthcare facilities across the UK through our ZenroxIQ platform.
The Opportunity
Build our B2B healthcare marketing function from the ground up. You'll develop brand awareness, generate qualified leads, and position Zenrox as the trusted procurement partner for UK healthcare facilities.
What You'll Do
- Develop and execute B2B healthcare marketing strategy targeting NHS trusts, private hospitals, GP surgeries, and care homes
- Create compelling content (case studies, whitepapers, blog posts, LinkedIn articles) demonstrating ROI and addressing procurement pain points
- Build and manage LinkedIn presence as primary B2B channel
- Develop lead generation campaigns (LinkedIn ads, content marketing, webinars, industry events)
- Implement SEO strategy to drive organic traffic from healthcare procurement searches
- Create sales enablement materials (pitch decks, one-pagers, ROI calculators)
- Manage website content, landing pages, and conversion optimization
- Plan and execute presence at healthcare industry events and conferences
- Establish email marketing campaigns for lead nurturing and customer engagement
- Analyze marketing performance and optimize campaigns based on data
- Coordinate PR and thought leadership opportunities
- Work closely with sales team to align marketing and sales efforts
What You Bring
- 4+ years B2B marketing experience with proven lead generation track record
- Strong understanding of healthcare sector marketing (NHS, private hospitals)
- Excellent writing skills with ability to create compelling, authoritative content
- LinkedIn marketing expertise (organic and paid)
- SEO knowledge and experience driving organic traffic
- Data-driven approach to campaign optimization and ROI measurement
- Experience with marketing automation and CRM tools
- Ability to work autonomously and manage multiple projects simultaneously
Ideal Background
- Healthcare technology, medical device, or clinical software marketing
- Experience marketing to NHS procurement teams or healthcare decision-makers
- SaaS or marketplace platform marketing
- Previous role building marketing function at early-stage startup
- Understanding of AI/ML products and explaining technical value to non-technical audiences
- Content marketing and thought leadership experience
Why Join Zenrox
- Foundational marketing role with significant equity stake
- Shape brand positioning and marketing strategy from day one
- Market a product with clear, measurable value proposition
- Work with innovative AI technology solving real healthcare challenges
- Opportunity to build and lead marketing team as we scale
MARKETING MANAGER (B2B HEALTHCARE) in London employer: Zenrox
Zenrox offers a dynamic work environment where employees can contribute to transforming healthcare procurement through AI technology. The company provides opportunities for professional growth, competitive salaries, and equity options, fostering a culture of innovation and collaboration. Employees benefit from a hybrid working model, allowing flexibility in their work arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land MARKETING MANAGER (B2B HEALTHCARE) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zenrox and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zenrox are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zenrox on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zenrox. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace MARKETING MANAGER (B2B HEALTHCARE) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zenrox. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zenrox:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zenrox’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zenrox
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zenrox will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zenrox, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
