At a Glance
- Tasks: Lead and execute growth strategies to scale customer acquisition and retention in men's health.
- Company: Fast-growing brand in the UK men's health and hair loss market.
- Benefits: Hybrid working, competitive salary, and opportunity to shape marketing strategy.
- Other info: Dynamic environment with a chance to build and lead a high-performing team.
- Why this job: Join a pivotal role to drive significant revenue growth and make a real impact.
- Qualifications: 5-6 years in marketing/growth, ideally in subscription-based healthcare.
The predicted salary is between 60750 - 74250 £ per year.
Zenopa is supporting a fast-growing brand in the UK men's health and hair loss space, currently expanding into the UK market.
We're looking for a dynamic and strategic Head of Growth to architect our customer acquisition and retention engine from the ground up.
This is a brand new, high-impact leadership role with a clear mandate to scale the business and shape marketing strategy with real autonomy.
The ideal candidate is analytical, energetic, and passionate about building growth systems within regulated, subscription-based health businesses.
Duties Develop and execute comprehensive growth strategies to scale customer acquisition and retention across the UK market.
Lead and grow a cross-functional team, with scope to build out the department further based on business needs.
Oversee and optimise all paid and organic marketing channels, including Meta Ads, Google Ads, Tik Tok, SEO, and CRO.
Manage landing page testing, affiliate and influencer marketing, and email/CRM strategy to drive engagement and retention.
Analyse performance metrics and cohort data to measure campaign effectiveness and identify opportunities for improvement.
Own subscription economics driving LTV, reducing churn, and improving retention across the customer base.
Take full ownership of the growth P&L, balancing acquisition spend against revenue and retention goals.
Collaborate closely with senior leadership to align growth strategy with company direction and expansion plans.
Monitor industry trends, regulatory requirements, and competitor activity within the men's health and hair loss space to inform strategic decisions.
Hire, lead, motivate, and develop a high-performing growth team, fostering a culture of accountability and continuous improvement.
Skills 5-6 years of experience in marketing/growth, ideally within men's hair loss, men's health, or wider DTC healthcare subscription businesses.
Strong understanding of subscription economics, including CAC, LTV, LTV/CAC ratio, churn, and cohort analysis.
Expertise across paid and organic channels: Meta Ads, Google Ads, Tik Tok, SEO, CRO, and landing page testing.
Experience managing significant monthly ad budgets and driving profitable, scalable acquisition.
Strong understanding of regulated product marketing and compliance.
Proven track record of building and leading growth teams, not just executing campaigns.
Data-driven mindset, with hands-on experience across multiple growth channels and analytics platforms.
Positive, analytical, and motivated approach able to join, assess the gaps, and implement plans to hit revenue goals.
Leadership experience is an advantage but not a dealbreaker.
Comfortable working in a fast-moving, early-stage environment.
Join us as our Head of Growth if you're ready to lead a growth engine at a pivotal stage of our journey!
Bring your energy, expertise, and strategic vision to help us scale to £20-30M in annual revenue.
Hybrid role currently based in London W1G, moving to a new office in Marylebone/Cavendish Street as the team grows. Up to 2 days working from home.
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Head of Growth employer: Zenopa
Join a leading international pharmaceutical organisation in Hatfield, Hertfordshire, where you will play a pivotal role as a Qualified Person (QP) & QMS Lead. Our company fosters a collaborative work culture that prioritises employee growth and development, offering comprehensive training and opportunities to lead significant projects in quality assurance. With a commitment to regulatory compliance and innovation, we provide a dynamic environment that supports meaningful contributions to the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zenopa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zenopa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zenopa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zenopa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zenopa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zenopa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zenopa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zenopa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zenopa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zenopa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
