At a Glance
- Tasks: Monitor media trends and analyse data to influence strategies for top global brands.
- Company: Join Zeno Group, an award-winning global communications agency with a fearless culture.
- Benefits: Competitive salary, great benefits, and opportunities for professional growth.
- Other info: Exciting environment with a focus on creativity and collaboration.
- Why this job: Be part of a dynamic team making real impact through strategic insights and data analysis.
- Qualifications: Degree in a related field and 2-4 years of experience in media monitoring or data analysis.
The predicted salary is between 30000 - 35000 £ per year.
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.
We are seeking a culturally curious, highly motivated and detail-oriented Media Monitoring Executive to join our dynamic Intelligence team. This role is ideal for someone passionate about market trends, strategic reporting and data analysis. The Media Monitoring Executive will be responsible for handling media, audience and macroeconomic data to influence strategy and operations of some of the world’s leading brands.
Key Responsibilities
- Monitoring and Content Collection: Monitor daily, weekly and monthly news coverage and social media mentions relevant to client work and briefs. Track industry trends, competitor movements and brand performance across various media and platforms (digital, social, print, etc.). Regularly collect content from a range of sources, ensuring accuracy and relevance as it pertains to a particular client.
- Analysis and Reporting: Analyse the data collected to identify emerging trends, potential risks and opportunities. Create detailed and insightful reports for external and internal stakeholders, summarising key findings and offering actionable recommendations. Present findings in a clear and accessible format (PDFs, graphs, presentations and dashboards). Undertake ad-hoc research requests.
- Competitor Benchmarking: Monitor competitor activity and market positioning, analysing their strengths and weaknesses. Conduct benchmarking reports to help the company understand its competitive standing.
- Support the wider Intelligence Team: Assist in providing data-backed insights that inform the development of strategic campaigns and initiatives.
Key Skills and Qualifications
- Education: A degree in business, accountancy, marketing, communications, data analytics, or any related numbers field.
- Experience: 2 to 4 years’ experience in monitoring, data analysis, media tracking or a similar role (internships included).
- Attention to Detail: A keen eye for accuracy when collecting content for, reporting and presenting data.
- Time Management: Strong independence and organisational skills and the ability to manage multiple tasks with tight deadlines.
- Communication: Excellent written and verbal communication skills with the ability to synthesise full length news articles into clear and concise snippets for an executive audience.
- Analytical Skills: Proficient in interpreting data, identifying trends and translating findings into actionable insights.
- Team Player: Ability to collaborate across teams and departments.
Desirable Skills
- Curiosity and an interest in culture and current affairs.
- Experience in media monitoring or social media analytics.
- Knowledge of data visualisation tools such as Looker Studio or Power BI.
- Interest or background in public relations, communications or marketing.
- Tech-savvy: Experience with monitoring tools (e.g. ideally Muck Rack, Cision, Signal AI, Meltwater, Talkwalker, Spike, Brandwatch, Morning Consult) and proficiency in Microsoft Excel, PowerPoint and data visualisation tools.
- Experience or knowledge of conducting GEO assessments and common GEO platforms (e.g. Profound, Blue Fish AI, Meltwater Gen AI Lens, etc.).
We’re offering a salary of £30,000 – £35,000, depending on experience, alongside a great range of benefits.
Media Monitoring Executive employer: Zeno Group
Zeno Group is an excellent employer for those looking to thrive in a dynamic and innovative environment. Located in the vibrant city of London, we offer a collaborative work culture that fosters creativity and professional growth, alongside opportunities for skill development and career advancement. Our commitment to employee well-being is reflected in our comprehensive benefits package and the chance to work with leading brands on impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Media Monitoring Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zeno Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zeno Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zeno Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zeno Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Monitoring Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zeno Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zeno Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zeno Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zeno Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zeno Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zeno Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
