At a Glance
- Tasks: Lead innovative social and creator programmes for diverse clients in a dynamic digital landscape.
- Company: Join Zeno Group, an award-winning global communications agency with a fearless culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a collaborative team that values creativity and strategic thinking.
- Why this job: Make a real impact by shaping cutting-edge digital strategies and building strong client relationships.
- Qualifications: 8+ years in digital roles, strong social media strategy, and team leadership experience.
The predicted salary is between 65000 - 80000 £ per year.
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.
About Zeno London: Zeno London is a communications agency powered by a collective of digital natives, creative thinkers, and strategic experts. Together, we bring bold thinking and innovative execution to our clients across a wide spectrum of sectors – from consumer brands to B2B powerhouses.
At the heart of our digital offer sits the ZDX team, a team of social strategists, content creators and influencer marketing specialists who shape and power digital programmes across the agency. From audience first social strategy to culturally relevant content and performance led influencer partnerships, ZDX blends insight with creativity to deliver work that drives conversation and results.
About the Role: We are looking for an experienced Senior Account Director or Associate Director to join the ZDX team on a maternity cover contract, leading integrated social and creator programmes for a range of clients. This is a senior client-facing role for someone who combines strategic thinking with exceptional programme leadership. You will oversee the development and delivery of social media, content and creator marketing programmes, helping clients navigate an evolving digital landscape while ensuring work is delivered to the highest standard and drives measurable impact.
Key Responsibilities:
- Client Leadership & Strategic Counsel: Lead social and creator programmes across a portfolio of clients, providing strategic counsel and ensuring activity aligns with broader communications and business objectives. Build and maintain strong senior client relationships, acting as a trusted advisor on social media, content and creator marketing.
- Social & Creator Programme Leadership: Oversee the development and execution of social media strategies, content programmes and creator partnerships across platforms including Instagram, TikTok, LinkedIn, Facebook and YouTube.
- Performance, Insight & Optimisation: Lead measurement frameworks and reporting approaches across social, creator and paid programmes. Champion the use of social listening, audience insight and performance data to inform content and campaign planning.
- Team Leadership & Capability Building: Line manage and develop junior members of the ZDX team, providing regular feedback, coaching, performance management and development support.
- Financial & Commercial Management: Manage budgets, timelines and project profitability across client programmes. Ensure projects are scoped appropriately and delivered efficiently against agreed budgets and objectives.
- Agency Leadership & Growth: Contribute to new business opportunities through strategic input, proposal development, pitch participation and capability presentations.
Ideal Candidate Profile:
- Experienced social and creator leader: 8+ years' experience in agency or in-house digital roles, with strong expertise across social media strategy, content marketing and creator partnerships.
- Strategic client advisor: Experienced in building senior client relationships, leading strategic conversations and translating business objectives into effective social and creator programmes.
- Social and creator specialist: Deep understanding of social platforms, creator marketing, content strategy and digital culture, with the ability to apply platform best practices across a variety of sectors.
- Commercially minded: Comfortable managing budgets, scopes, forecasting and resourcing, while identifying opportunities for account growth and integrated digital solutions.
- Insight-driven thinker: Able to interpret performance data, audience insight and market trends to shape recommendations and optimise campaign effectiveness.
- People manager and team leader: Demonstrated experience managing and developing junior team members, providing coaching, performance feedback and career development support while fostering a positive and high-performing team culture.
- Collaborative operator: Experienced working effectively across account management, strategy, creative, paid media and production teams to deliver integrated programmes.
- Adaptable and proactive: Thrives in a fast-paced agency environment, balancing multiple priorities while maintaining attention to detail and high-quality delivery.
Senior Account Director, Social & Creator in London employer: Zeno Group
Zeno Group is an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and innovation in the heart of London. As a leader in creator marketing, employees benefit from unparalleled growth opportunities, mentorship from industry experts, and the chance to shape impactful strategies for renowned clients. With a commitment to professional development and a collaborative environment, Zeno empowers its team to push boundaries and achieve meaningful results in the ever-evolving communications landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director, Social & Creator in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Zeno Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Zeno Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Zeno Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Account Director, Social & Creator in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Zeno Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Zeno Group.
How to prepare for a job interview at Zeno Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
