At a Glance
- Tasks: Monitor media trends and analyse data to influence strategies for top global brands.
- Company: Join Zeno Group, an award-winning communications agency with a fearless culture.
- Benefits: Competitive salary, great benefits, and opportunities for professional growth.
- Other info: Exciting environment with a focus on creativity and collaboration.
- Why this job: Be part of a dynamic team making a real impact in strategic communications.
- Qualifications: Degree in a related field and 2-4 years of relevant experience.
The predicted salary is between 30000 - 35000 £ per year.
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.
We are seeking a culturally curious, highly motivated and detail-oriented Media Monitoring Executive to join our dynamic Intelligence team. This role is ideal for someone passionate about market trends, strategic reporting and data analysis. The Media Monitoring Executive will be responsible for handling media, audience and macroeconomic data to influence strategy and operations of some of the world’s leading brands.
Key Responsibilities
- Monitoring and Content Collection: Monitor daily, weekly and monthly news coverage and social media mentions relevant to client work and briefs. Track industry trends, competitor movements and brand performance across various media and platforms (digital, social, print, etc.). Regularly collect content from a range of sources, ensuring accuracy and relevance as it pertains to a particular client.
- Analysis and Reporting: Analyse the data collected to identify emerging trends, potential risks and opportunities. Create detailed and insightful reports for external and internal stakeholders, summarising key findings and offering actionable recommendations. Present findings in a clear and accessible format (PDFs, graphs, presentations and dashboards). Undertake ad-hoc research requests.
- Competitor Benchmarking: Monitor competitor activity and market positioning, analysing their strengths and weaknesses. Conduct benchmarking reports to help the company understand its competitive standing.
- Support the wider Intelligence Team: Assist in providing data-backed insights that inform the development of strategic campaigns and initiatives.
Key Skills and Qualifications
- Education: A degree in business, accountancy, marketing, communications, data analytics, or any related numbers field.
- Experience: 2 to 4 years’ experience in monitoring, data analysis, media tracking or a similar role (internships included).
- Attention to Detail: A keen eye for accuracy when collecting content for, reporting and presenting data.
- Time Management: Strong independence and organisational skills and the ability to manage multiple tasks with tight deadlines.
- Communication: Excellent written and verbal communication skills with the ability to synthesise full length news articles into clear and concise snippets for an executive audience.
- Analytical Skills: Proficient in interpreting data, identifying trends and translating findings into actionable insights.
- Team Player: Ability to collaborate across teams and departments.
Desirable Skills
- Curiosity and an interest in culture and current affairs.
- Experience in media monitoring or social media analytics.
- Knowledge of data visualisation tools such as Looker Studio or Power BI.
- Interest or background in public relations, communications or marketing.
- Tech-savvy: Experience with monitoring tools (e.g. ideally Muck Rack, Cision, Signal AI, Meltwater, Talkwalker, Spike, Brandwatch, Morning Consult) and proficiency in Microsoft Excel, PowerPoint and data visualisation tools.
- Experience or knowledge of conducting GEO assessments and common GEO platforms (e.g. Profound, Blue Fish AI, Meltwater Gen AI Lens, etc.).
We’re offering a salary of £30,000 – £35,000, depending on experience, alongside a great range of benefits.
Media Monitoring Executive in London employer: Zeno Group
Zeno Group is an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and innovation in the heart of London. As a leader in creator marketing, employees benefit from unparalleled growth opportunities, mentorship from industry experts, and the chance to shape impactful strategies for renowned clients. With a commitment to professional development and a collaborative environment, Zeno empowers its team to push boundaries and achieve meaningful results in the ever-evolving communications landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Media Monitoring Executive in London
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag Zeno Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at Zeno Group.
We think you need these skills to ace Media Monitoring Executive in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like Zeno Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to Zeno Group.
Research and Reference:Don't forget to do a bit of homework on Zeno Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at Zeno Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to Zeno Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to Zeno Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at Zeno Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
