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- Tasks: Join our Corporate Reputation team as an Account Executive, managing global brand accounts and media relations.
- Company: Zeno London is a dynamic agency known for its innovative approach to public relations.
- Benefits: Enjoy competitive salary, remote work options, and a range of corporate perks.
- Why this job: Build your PR skills while working with iconic brands and a supportive team culture.
- Qualifications: At least one year of experience in public relations and strong writing skills required.
- Other info: Opportunity to supervise junior staff and contribute to diverse agency teams.
The predicted salary is between 22750 - 29000 £ per year.
This is an Account Executive position in the growing Corporate Reputation team. We are looking for someone early in their career who has at least a year of experience and who's keen to build on that experience working with global brands including The Coca-Cola Company.
You will be responsible for keeping teams organised, maintaining high levels of attention to detail across a portfolio of accounts, building a little black book of media contacts and beginning to develop a relationship with clients. You will be expected to demonstrate proven basic public relations skills, notably writing and media relations for a named portfolio of clients.
Day-to-day tasks:
- You will be expected to take ownership of tasks and projects, working with your Account Manager to manage your time and ensure all client deadlines are met.
- A typical week might include:
- Preparing agendas and action notes for internal and client meetings
- Drafting written content including press releases, media pitches, bylined articles and social media copy
- News monitoring including flagging relevant industry stories for proactive comment or potential bubbling issues
- Supporting with media outreach including building media lists and outreach to media, providing a point of view on media strategy and approach
- Collection, collation and distributing media coverage on a regular basis (including online monitoring), developing activity reports to share with clients
- Participate in and contribute to brainstorms and planning for clients
- Online research using social media tools and techniques
- Maintaining client files, ensuring that files and records are kept in good order, e.g. ensuring the unnecessary drafts are deleted from the system
- Organising and researching forward feature calendars / speaker opportunities including sourcing and qualification of opportunities and status maintenance
Workload Management:
- Time management - organising workload and setting/meeting deadlines ensuring time for consultation, discussion and feedback
- Supervising junior staff, including delegating tasks to JAEs and managing their time, setting clear expectations and deadlines
- Participate in wider agency teams e.g. DE&I, Culture, Social, Influencer
Team Building:
- Working with team - ensuring team involvement and communication at all times
- Motivation - demonstrating energy and enthusiasm to ongoing workload and projects
- Communicating with supervisors to ensure they are updated on work in progress and briefed when having difficulty achieving required results
PR Skills:
- Writing – an AE is expected to demonstrate public relations writing skills in a variety of formats, including releases, case studies, opinion pieces, blog entries etc. It will be important to understand different formats and how to write for different audiences.
- Media knowledge - it’s important to have in-depth knowledge of the media, for your specific clients and in general. This should include national, trade and online. You must be proficient in using basic media tools to research and develop insight on journalists and client competition.
- Media liaison - dealing with day-to-day enquiries; acting professionally when meeting the press; establishing and building relationships with journalists; selling in stories/articles/features over the phone; ensuring copy is prepared, approved and submitted in line with deadlines, researching and writing copy for features; writing and following up photo-call notices; closing the loop with all press opportunities.
- Quality standards - producing a high standard of work at all times, paying attention to detail and removing the possibility of careless errors. The AE will also work to maintain all company quality standards continually looking for areas of improvement.
£27,500 - £29,000 a year
Account Executive, Corporate Reputation team employer: Zeno Group
Contact Detail:
Zeno Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive, Corporate Reputation team
✨Tip Number 1
Familiarise yourself with the latest trends in corporate reputation management. Understanding current events and how they impact brands will help you engage in meaningful conversations during interviews and demonstrate your knowledge of the industry.
✨Tip Number 2
Start building your own media contacts list. Reach out to journalists and influencers in the corporate reputation space, engage with their content, and establish a rapport. This proactive approach shows your commitment to the role and can set you apart from other candidates.
✨Tip Number 3
Practice your writing skills by drafting various types of PR content, such as press releases and social media posts. Tailor your writing style to different audiences, as this will be crucial in your role. Consider sharing your work on platforms like LinkedIn to showcase your abilities.
✨Tip Number 4
Engage with the company’s social media channels and participate in discussions relevant to their work. This not only demonstrates your interest in the company but also gives you insights into their culture and values, which you can reference in your application.
We think you need these skills to ace Account Executive, Corporate Reputation team
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience, especially any public relations roles or tasks that demonstrate your writing skills and media knowledge. Use keywords from the job description to align your experience with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific global brands you admire and how your skills can contribute to their Corporate Reputation team. Be sure to include examples of your writing and media relations experience.
Showcase Your Writing Skills: Since writing is a key part of this role, consider including samples of your written work, such as press releases or articles, in your application. This will give the hiring team a clear idea of your capabilities and style.
Demonstrate Attention to Detail: Ensure that your application is free from errors and formatted professionally. This reflects your ability to maintain high standards and attention to detail, which is crucial for the Account Executive position.
How to prepare for a job interview at Zeno Group
✨Showcase Your Writing Skills
As an Account Executive, you'll need to demonstrate strong writing abilities. Prepare examples of your previous work, such as press releases or articles, to showcase your versatility in writing for different audiences.
✨Know Your Media Landscape
Familiarise yourself with the media relevant to the clients you’ll be working with. Research key journalists and publications, especially those related to corporate reputation, so you can discuss them confidently during the interview.
✨Demonstrate Organisational Skills
Highlight your ability to manage multiple tasks and deadlines effectively. Be ready to discuss specific examples where you've successfully organised projects or maintained attention to detail in your previous roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and how you handle client relationships. Think of scenarios where you've had to deal with challenges in a team setting or manage client expectations, and be prepared to share these experiences.
