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For Companies At a Glance
- Tasks: Lead performance media strategy and drive innovative campaigns across AMEA markets.
- Company: Dynamic global agency focused on biddable media excellence.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Why this job: Shape the future of performance media and make a real impact.
- Qualifications: 10+ years in performance media with strong leadership and communication skills.
- Other info: Join a collaborative team dedicated to innovation and continuous improvement.
The predicted salary is between 72000 - 108000 £ per year.
Key Responsibilities
- Vision & Strategic Leadership: Define, communicate, and implement the AMEA biddable and performance media vision in alignment with global frameworks and client's business priorities. Translate clients’ growth objectives into clear, channel-specific performance strategies across Search, Social, and Programmatic. Ensure full integration with adjacent disciplines including Retail Media, SEO, Connected Commerce, and Data. Represent AMEA in global biddable and performance forums, ensuring best practices, innovation, and learnings are consistently cascaded across markets.
- Performance Strategy, Optimization & Measurement: Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth. Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels. Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions. Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency. Support quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.
- Campaign Delivery & Activation Excellence: Oversee the quality, consistency, and effectiveness of all biddable campaign activation across AMEA markets. Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy. Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets. Partner closely with the AMEA Director of Operations to ensure workflows, tools, automation, and governance frameworks are consistently applied.
- Innovation, Test & Learn, and Platform Partnerships: Establish and lead a structured regional test-and-learn agenda to advance clients’ performance maturity. Build strong partnerships with platform partners (Meta, Google, TikTok, Amazon, etc.) to unlock innovation opportunities, pilots, and early-access initiatives. Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets. Collaborate with the Data Intelligence & Platform Director to operationalize 1st-party data, audience strategies, and identity solutions into activation workflows.
- Operational & Cross-Functional Integration: Work hand-in-hand with the AMEA Director of Operations to align performance ambition with operational excellence, governance, and compliance. Ensure biddable and performance workflows align with broader regional operating models and automation initiatives. Partner with Data, Connected Commerce, and Audience teams to ensure insights and capabilities are embedded into performance planning and activation. Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them.
- Stakeholder & Client Engagement: Build trusted relationships with senior stakeholders across AMEA and Global. Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums. Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness. Ensure transparency and clarity with global and local stakeholders on performance outcomes priorities, and capability evolution.
- People Leadership & Capability Building: Lead and inspire the regional biddable and performance community across AMEA. Set clear objectives and expectations, ensuring consistently high delivery standards. Drive capability building through training, certification programs, and structured learning pathways. Foster a culture of curiosity, collaboration, experimentation, and continuous improvement. Act as a senior mentor and subject matter expert for biddable and performance teams across AMEA.
Qualifications & Experience:
- 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
- Proven success managing multi-market performance strategy and execution at a regional or global level.
- Deep understanding of activation processes, optimization frameworks, and measurement systems.
- Strong experience integrating data, analytics, and audience strategies into performance media execution.
- Excellent stakeholder management, communication, and leadership skills.
- Track record of driving innovation, capability building, and operational excellence at scale.
Regional Director - Performance & Biddable Media Lead employer: ZENITHOPTIMEDIA
Contact Detail:
ZENITHOPTIMEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Director - Performance & Biddable Media Lead
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in performance media. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in biddable and performance media strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Director - Performance & Biddable Media Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Regional Director role. Highlight your experience in performance media and biddable activation, as well as any leadership roles you've held.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you’ve driven growth and efficiency in previous roles. This will help us see the impact you can bring to our team.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key messages stand out. Avoid jargon unless it’s relevant to the role, and ensure your passion for the position shines through.
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you’ll have access to all the latest updates about the role and our company!
How to prepare for a job interview at ZENITHOPTIMEDIA
✨Know Your Performance Media Inside Out
Make sure you’re well-versed in the latest trends and strategies in performance media, especially across Search, Social, and Programmatic. Brush up on case studies or examples where you've successfully implemented these strategies, as this will show your depth of knowledge and experience.
✨Prepare for Strategic Discussions
Since the role involves defining and communicating a vision, be ready to discuss how you would translate clients’ growth objectives into actionable performance strategies. Think about specific metrics and KPIs you would use to measure success and how you would optimise campaigns based on data insights.
✨Showcase Your Leadership Skills
This position requires strong people leadership and capability building. Prepare examples of how you’ve led teams, inspired collaboration, and fostered a culture of continuous improvement. Highlight any training or mentoring initiatives you've spearheaded to demonstrate your commitment to developing talent.
✨Engage with Stakeholders Effectively
You’ll need to build trusted relationships with senior stakeholders, so practice articulating your ideas clearly and confidently. Think about how you can present opportunities for growth and efficiency in a way that resonates with both local and global teams. Being transparent and clear about performance outcomes will be key.