Paid Social Account Director

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Company Description

We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear requests like:

• “Take me from 4th to 1st in my category”
• “Help me grow 10% in a market declining 10%”
• “Make me the most loved brand in my industry”

These are big asks that can’t be met through minor tweaks to old media plans. Decades of research show that big change is necessary for large brands to stay large and small brands to grow.

This is why Zenith helps brands make BOLD MOVES—big, brave changes to media strategy that deliver more impact and value. Bold moves are backed by solid forecasts and foster stronger partnerships, aligning our growth with our clients’ success.

Our Commitment

At Zenith UK, we foster an inclusive culture where all talent can thrive, enabling innovation and creativity. We are committed to Publicis Groupe’s diversity and inclusion initiatives and encourage our team to actively promote positive change.

Overview

Client Information:

• Macmillan : A leading UK charity providing support to those affected by cancer, founded in 1911.
• Essity : A global hygiene and health company producing personal care and tissue products, formed in 2017 after splitting from SCA.

Responsibilities

This role reports to the Business Director or Client Partner and leads a team of 4 Paid Social experts, including 1 Social Manager and 3 executives.

Leadership & Strategy

• Lead full-funnel strategy, test & learn implementation, and performance attribution for Macmillan’s charitable initiatives, acting as the client’s POC for strategic support.
• Support strategic development and growth of the Macmillan account, ensuring best practices across teams and markets.
• Build and maintain relationships with internal and external stakeholders.
• Ensure targets are met and grow Paid Social revenue.

Client & Account Management

• Develop and oversee best practices, team materials, and process standardization.
• Guide Account Managers on campaign performance and data requests.
• Collaborate on media plans for regional markets and produce case studies.

Team & Line Management

• Foster a strong team ethos and effective leadership.
• Upskill team members on planning, buying, and measurement, especially beyond Meta platforms.
• Manage career development and recruitment efforts.

Qualifications

We seek an ambitious, strategic Paid Social expert who is autonomous yet collaborative, with a positive attitude. Charity experience is a plus but not essential. Experience with both brand and performance campaigns is desirable.

Must Have

• Experience managing brand and direct response campaigns on Paid Social platforms (Facebook, Twitter, Snapchat, Pinterest).
• Advanced knowledge of Facebook, Twitter, Pinterest, Snapchat.
• Proven ability to innovate in biddable media.
• Experience leading and developing teams.
• Strong leadership, communication, and client engagement skills.
• Solution-oriented and strategic thinking.

Additional Information

Zenith UK offers excellent benefits, including flexible working options, health and wellbeing support, family policies, and discounts. Our hybrid working pattern involves three days in the office weekly. We are committed to fair and inclusive recruitment processes, accommodating candidates with diverse needs. Check out Publicis Groupe’s inclusive benefits and Employee Action Groups on our careers page.

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