At a Glance
- Tasks: Create and manage impactful paid search campaigns for leading brands.
- Company: Join Zenith International, a top ROI agency with a focus on innovation.
- Benefits: Enjoy competitive perks like private medical, reflection days, and inclusive benefits.
- Other info: Be part of a diverse team that values growth, learning, and inclusivity.
- Why this job: Make a real impact in a dynamic environment while working with exciting global brands.
- Qualifications: Experience with paid search platforms and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nomad Foods, TikTok and Verizon.
Overview
This role will work on Essity, a global Hygiene and Health company. They are “Dedicated to improving well‑being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating. They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B. They believe in brand building and as such have developed purpose‑led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award‑winning campaigns), celebrating women’s intimate V zone. They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy. We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to activate and plan paid search campaigns, and for the most part be able to manage their workload autonomously.
Responsibilities
- Campaign Strategy and Planning: Develop and execute paid search strategies aligned with client goals.
- Campaign Management: Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc. Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
- Performance Analysis and Reporting Testing and Optimisation: Develop and conduct A/B tests for performance improvement and growth.
- Client Collaboration and Strategy Development: Collaborate with clients to understand their needs, providing strategic advice and insights. Maintain ongoing communication to ensure alignment and satisfaction.
- Industry Knowledge and Tools: Stay updated with industry trends, emerging technologies, and best practices. Utilise tools for automation, reporting, and optimisation. Analyse campaign performance metrics and provide key actionable insights. Prepare regular reports and support QBRs to communicate results, trends, and recommendations.
Qualifications
- Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue‑driven objectives.
- Knowledge of Adobe Analytics is a plus.
- Strong Excel and analytical skills for data interpretation and performance optimisation.
- Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately.
- Experience of team development and management, ensuring high‑quality outputs and instilling a culture of curiosity, learning and growth.
Additional Information
Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives. Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Paid Search Manager employer: Zenithmedia
At Zenith International, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee growth is evident through comprehensive benefits, including Reflection Days and Shared Parental Leave, alongside a strong focus on inclusivity and diversity. Located in a dynamic environment, our team members are empowered to make impactful contributions while collaborating with leading brands like Essity, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, and come ready with ideas on how you can help them achieve success in paid search.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Search Manager role. Highlight your experience with PPC campaigns and any relevant tools like Google Ads or SA360. We want to see how your skills align with our goals!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven ROI in past roles. Use numbers and metrics where possible to demonstrate your impact. We love seeing results!
Keep It Professional Yet Personal:While we appreciate a friendly tone, ensure your application maintains professionalism. Let your personality shine through, but keep it relevant to the role and our company culture. We’re looking for someone who fits right in!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our amazing benefits there!
How to prepare for a job interview at Zenithmedia
✨Know Your Platforms
Make sure you’re well-versed in the paid search platforms mentioned in the job description, like SA360, Google Ads, and Bing Ads. Brush up on their latest features and how they can be leveraged to maximise ROI. Being able to discuss specific strategies or recent updates will show your expertise and enthusiasm.
✨Showcase Your Analytical Skills
Prepare to discuss how you’ve used data analytics in past roles. Bring examples of how you’ve optimised campaigns based on performance metrics. This is crucial for a role that involves A/B testing and performance analysis, so be ready to impress with your analytical prowess!
✨Understand the Client's Brand
Research Essity and their recent campaigns, like 'Viva La Vulva' and 'Periodsomnia'. Understanding their brand values and marketing strategies will help you align your answers with their goals. It’ll also demonstrate your genuine interest in the company and its mission.
✨Prepare for Team Dynamics
Since the role involves team development and management, think about your leadership style and how you’ve motivated others in the past. Be ready to share examples of how you’ve fostered a culture of learning and growth within a team. This will highlight your ability to contribute positively to their work environment.
