Paid Search Manager

Join to apply for the Paid Search Manager role at Zenith. Company Description: We think big and act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

Overview: The Opportunity Zenith International (part of Publicis Media) is looking for a paid search manager to lead paid search and meta search activation for an exciting client brand following an important pitch win. Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers, as part of an expert team of 19 specialist talents across two continents and a multitude of search platforms.

The Client: This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against.

Responsibilities:

• Primary tactical POC across paid search
• Accountability for the implementation of paid search strategy across key ENA markets
• Lead a multinational team to deliver, execute and iterate media strategy
• Ensure quality assurance processes are adhered to
• Ensure the team and accounts are aligned with and executing against agreed KPIs
• Liaise with Google reps to test new betas
• Provide insightful and actionable performance reports on a regular cadence
• Support search associate directors with QBRs, commercials and revenue growth opportunities
• Positive team leadership amongst junior team members
• Identify areas of development for line reports and create career development plans

Qualifications: We are looking for an established Account Manager or an ambitious and experienced Search Executive to lead the tactical day-to-day management of the Paid Search strategy. The ideal candidate will have a passion for all things digital, care about delivering results and take responsibility for training and developing a team. Pre-Requisites for the Role include relevant certifications within Google Ads, proven experience with direct response marketing, and a solutions mindset.

Nice to Have: Experience with SKAI, experience within a similar agency environment, a Bachelor’s degree, and experience with automation, scripts etc.

Additional Information: Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. Publicis Media has fantastic benefits on offer to all our employees, including WORK YOUR WORLD opportunity, REFLECTION DAYS, and FAMILY FRIENDLY POLICIES.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.