OOH Associate Director

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear:

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith helps brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Overview

We are seeking a dynamic and visionary Out of Home (OOH) Associate Director to lead and work across the high-profile Disney account along with a diverse portfolio of other clients. In this role, you will be accountable for proactively developing senior relationships with Clients, Planners, Investment teams, and Media Owners. You will be responsible for ensuring the efficiency and effectiveness of working relationships and practices to deliver client growth targets and organic growth opportunities.

Responsibilities

Role Responsibilities :

• Client and Stakeholder Relationships: Proactively develop senior relationships with Clients, Planners, Investment teams, and Media Owners.
• Strategic Planning and Buying: Demonstrate excellent OOH knowledge and experience in planning and buying, utilizing industry and internal tools such as Purl, Route, Planner, and Touchpoints.
• Leadership: Manage, motivate, and coach a diverse group of people, inspiring them to achieve their best.
• Collaborative Approach: Share ideas and business intelligence to support the overall performance of the function and the business.

Qualifications

Knowledge and Skills:

• Confident communicator with strong presentation skills and the ability to influence a broad range of senior external and internal stakeholders.
• Extensive experience in OOH advertising, with a broad understanding of planning and buying processes.
• Proficiency with industry and internal planning and administration tools (e.g., Purl, Route, Planner, Touchpoints).
• Strong leadership skills to manage, motivate, and coach a diverse team.
• Capable of managing day-to-day interactions with agency planners, Central Trading Team, Media Owner partners, and Clients.
• Demonstrated collaborative approach to sharing ideas and business intelligence to support overall business performance.

Additional Information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: Opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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